2024 is here, and with it comes a fresh start. As we leave 2023 behind, we’re taking time to reflect on the lessons learned and the data gathered, as these will be our foundation as we move forward into the new year.
One of our takeaways from 2023 is also an often-overlooked marketing rule: You can’t track what you don’t measure. So, as we continue to align our marketing strategy in 2024, we’ll focus on the customer experience and keeping up with industry trends. We’ll also be measuring our efforts along the way using data.
By paying close attention to which content makes the strongest connections with our customers, we can focus our content and delivery accordingly to give you more of what you want and need.
Our blog data from the past year tell us what our readers are most interested in—so look for more related content in these topic areas this year. In the meantime, in case you missed it, check out our best-performing blog content from the past 12 months.
Shamrock’s Top 5 Blogs of 2023
1. Choose The Best Corporate Gifts and Event Giveaways Choose the best corporate gifts and event giveaways. Our free online event can guide you.
From employee milestone gifts to event swag bags, on-trend branded swag, apparel, and giveaways are essential to successful brand building. This blog is chock full of great ideas that will delight your audience.
2. Create the Ultimate Company Swag Store Experience Create the Ultimate Company Swag Store Experience.
There’s a reason why more and more organizations are using the company e-store experience for onboarding, employee incentives, and franchise brand marketing management. Learn more about how to save time and money using a corporate online store.
3. The Psychology of Color in Brand Marketing The Psychology of Color in Brand Marketing.
Color is a fascinating and powerful marketing tool. Read about the impact of color on human emotions and behaviors and then harness and apply that influence to your visual marketing.
4. If Your Business Isn’t Prioritizing Operational Print, It’s Time To Start.
While your social media and website are important elements of brand marketing, don’t overlook the tangible impact of operational print. Labels, product and shipping packages, packaging inserts, and more are the building blocks of successful branding.
5. Does Direct Mail Still Work?
If you think print is dead in today’s digital world, think again. Read more about direct mail and the best practices to make the most out of your effort.
In addition to these top five, two other blogs topped our charts last year: Print Marketing Trends of 2023 and Graphic Design Trends of 2023. We’ve been working on developing fresh content for these topics, focusing on what’s on tap for 2024. Look for those posts coming soon.
A final thought about measuring your marketing data
If you’re not tracking your marketing data, consider making it a resolution for 2024. Tracking that data is essential for any business that wants to succeed in today’s competitive market. By monitoring website or blog traffic, conversion rates, and lead generation, you can gain valuable insights into what’s working and what’s not. This information can then be used to improve your marketing campaigns and make better business decisions.
