College graduation season is upon us. According to The National Center for Education Statistics (NCES), 1,830,000 students at the bachelor’s degree level will graduate as part of the Class of 2018. Thatās a lot of job seekers, which translates to a lot of competition for available job openings. So as a new graduate, how do…
Thereās no such thing as TMI when it comes to doing business research. Today, weāve got access to data at our fingertips, and even on our wrists, about everything from market trends and industry performance, to products and services. When youāre looking at research from the sales perspective, it becomes a uniquely personal search. A…
To remain relevant in the face of competition, itās essential to build and strengthen the supply chain. At Shamrock, weāve been building strategic partnerships with suppliers for more than 35 years. Thatās our business model.Ā Because weāve managed our business this way from day one, building a reliable supply chain has truly become a byproduct of…
When weāre making a purchase, most of us shop around for the best dealāor the best quality, or service, or all of the above. Which is why most leads donāt immediately convert to sales, regardless of where they enter the sales funnel. According to MarketingSherpa, 73% of leads are not ready to buy when they…
When Alabama was down at the half during the 2018 College Football Playoff National Championship game, Nick Saban made a change. None of us knows how long Saban pondered the thought, but the fact is that the Crimson Tide came out in the second half with a new quarterbackāand a new attitude. University of Alabama…
Consistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. Itās a struggle that Iāve helped many clients manage. At Shamrock, we help companies manage their brandsāand their marketing budgetsāusing a smart co-op marketing platform. Whether a company…
Whether your business is selling widgets or creative ideas, you must make sales to drive revenue. And if youāre selling, then youāre also pitching to potential customers. Iāve been in sales for more than 20 years and have learned a few things along the way that are worth sharing: The most important part of your…
Itās time for a new beginning, to embark on the journey of a new year filled with opportunities. Whether youāre a person who makes New Yearās resolutions or sets performance goals for yourself and/or your business, itās nice to have some extra motivation and guidance to help you stay the course. We found a list…
Iām a big believer in the power of planning. Itās that time of year again when many of us look back at our progress over the past 12 months, reassess our path, and develop a plan for making the most of the year ahead. A recent article in Inc. magazine by Aha! CEO Brian de…
Do your marketing efforts focus on new customersāor those loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is āfive to 25 times more expensive than retaining an existing oneā (Harvard Business Review), it makes sense to focus on keeping the customers you have, happy. According to…
