The past two years have turned the event industry upside down, pushing us to be more inventive in the way we structure and manage live events to engage attendees. From tradeshows to annual meetings, audience experiences in 2022 require a different approach. If you’re planning an event, your goal is to create a sense of…
Striking a balance between work and life away from the office is essential for living a healthy life and being more productive on the job. But, even though most of us know it’s a good idea to establish boundaries between work and home, the struggle is real. It can be even more difficult to work…
Big legal firms. Small tech startups. No matter your company’s size or industry, in today’s competitive and increasingly fluid job market, employee recognition has become an essential tool for helping to attract and retain top talent. More and more employees are currently seeking new opportunities. CNBC reports that “some 65% of employees are looking for…
Read any business news update, and it’s likely front and center. The COVID-induced supply chain issues and their ripple effects seizing almost every industry and market across the country. From paint to microchips to apparel, the lack of inventory and related business disruption is real. So, how did we get here? And what can we…
Congratulations, Tim Berry! The 60th Annual Distinguished Marketing and Sales Awards (DMSA) gala banquet was held yesterday evening at Landerhaven. In our industry, DMSA is the premier honor. Presented by SME Cleveland, the awards acknowledge excellence and provide community recognition for outstanding sales and marketing achievements throughout Northeast Ohio. We’re proud to celebrate Shamrock’s own…
Clearly, 2020 presented us with unique challenges and setbacks. But it also catapulted change. It was a year that moved some of us out of our comfort zones and prompted businesses to adapt to the new normal, pivoting to meet our customers’ evolving needs. While there’s plenty of benefits to lessons learned from having your…
Nothing signals the end of summer quite like interns leaving the office and returning to campus. At Shamrock, it’s going to be a much quieter and, admittedly, a less-hip workplace without Emily and Leah around. We’re going to miss these bright, young executives-to-be as they head back to school. So, to give them a proper…
Last year when in-person events came to a screeching halt, some pivoted to an all-virtual format. Now, with more people vaccinated and companies returning to the office, there’s a shift in meeting and event planning encompassing the best of both worlds—the hybrid event. Hybrid events are on the rise in 2021. When the Global Business…
How happy are your customers? It’s a question we should all be asking ourselves. Depending on which study you read and what industry you’re in, acquiring a new customer can be five to 25 times more expensive than retaining an existing one. It’s wise to prioritize keeping the customers you already have happy. Sprout Social…
After a long year off, many internship programs are back in action this summer. If you’re a college or university student or recent grad getting started on your internship journey, here are a few essential tips to help you get the most out of your experience. 1. Meet your coworkers. Columbia University suggests, “Try to…