The industry magazine Print + Promo released its annual rankings recognizing the highest-performing distributors based on print sales for fiscal year 2017—and The Shamrock Companies came in at #11. Here’s an excerpt from the Print + Promo website: “The list, which serves as a barometer for industry health, offers insight into how external factors, like…
Do you read nutritional food labels? I do. And according to a survey by the Food and Drug Administration, I’m not alone: Half of all adults read the nutrition facts label “always” or “most of the time,” according to the latest FDA Health and Diet Survey. There is a packaging trend that tracks with that…
With so much emphasis today on digital marketing, businesses might write off print as a viable channel for making solid brand connections with customers—but new statistics suggest otherwise: According to recent data, the tangible power of print still resonates: • 92% of 18 to 23-year-olds find it easier to read printed content than digital. (Oxford…
In July 2015, we ran this blog about integrated marketing—and now, two years later, the argument for integrating multiple channels as part of a strategic marketing effort still rings strikingly true. As digital media channels continue to become more pervasive, we need to incorporate those touches along with off-line connections, to make solid, memorable brand…
Do you grab a bottle of wine off the shelf because you like the label? Or does a sleek graphic prompt you to try a new brand of shampoo? If so, you’re not alone. One-third of consumer product choices are based on packaging, according to research by The Paper Worker. There is tremendous power…
I’ve been in sales for more than 30 years, and I’ve found two distinct camps when it comes to a preference for working directly with a manufacturer or through a distributor. While direct manufacturers argue they have better control over quality and project management (than do distributors) because the job is managed in-house, I beg…
In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenge. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…
Have you ever purchased a product because you liked the packaging? I’ve grabbed a bottle of wine just because I liked the label. Same is true with cookies. But I’m not alone: One-third of consumer product choices are based on packaging, according to research by The Paper Worker. There is tremendous power in packaging design:…
The debate has been raging since the rise of digital media: Which is more effective? Print or electronic? If you want people to understand and retain information, studies consistently show that it’s print. Yet on the other side of the aisle, some e-marketers argue that print is dead. The truth is, in this digital age,…
It used to be that when we picked up a magazine or newspaper, we actually had to read content to get the advertiser’s brand message. But that was then. Today, augmented reality (AR) has taken print to a 3D level: By immersing the user in a living, moving virtual world, AR has completely changed how…