Do you read nutritional food labels? I do. And according to a survey by the Food and Drug Administration, I’m not alone: Half of all adults read the nutrition facts label “always” or “most of the time,” according to the latest FDA Health and Diet Survey.
There is a packaging trend that tracks with that push for more accessible nutritional information:
Clean food labeling is among the trends we’ll see in the packaging industry in the year ahead.
At Shamrock, we watch those indicators closely, as we create labeling for our clients for use in a host of applications—product labels, specialty packaging, displays and shelf signage, to name a few.
A recent article by David Roberge of Industrial Packaging outlines the top predictions for food packaging in 2018. Here is a summary:
1. Light and Flexible Packaging
The flexible packaging market is growing across the globe due to the many benefits and flexibility it provides including recyclability and lightweight protection for all types of packaged goods: The lighter the package, the lighter the load, which can significantly reduce freight costs.
2. Clean Labeling and Healthy Foods
More consumers today want to understand ingredients on food labels: Roberge quotes Charles D. Yuska, President and CEO of PMMI, who notes that “37% of U.S. consumers find it important to understand ingredients on food labels while 91% of consumers believe that products with recognizable ingredients are healthier; and the rise in demand for organic food has fueled a more than 10% growth in this sector.”
Here’s a great example of that trend in action: RXBAR, a line of clean-label protein bars made with whole food ingredients—and the fastest growing nutrition bar brand in the United States—boldly lists its ingredients on the front of the packaging. Kellogg recently bought the brand for $600 million, with the deal set to close by the end of this month.
3. Understand Labeling Requirements
In addition to clean labeling, 2018 is the year for the transition to new FDA nutritional labeling regulations for foods. Understanding these requirements is a must. Know the nutritional content for the ingredients in your food product, the serving size, expiration dates and the placement requirements for your package. For more information, click on the link below:
https://www.federalregister.gov/documents/2016/05/27/2016-11867/food-labeling-revision-of-the-nutrition-and-supplement-facts-labels
4. Creative Package Designs
With the growing demand for customization as the online sales of consumer goods increases, the need for creative packaging is increasing as well. Using customized shapes for packaging to complement a flavor or product; or introducing a re-usable package are great ways to make a lasting brand impression on consumers.
Think about what packaging elements have left an impression on you—and then consider your brand labeling and packaging and how you can enhance its appeal. Our creative design team at Shamrock is here to provide our input and expertise.
Connect with us today if you’re interested in re-thinking your packaging as we look to the new year.
