As the year ends, it’s productive to reflect on the past 12 months to celebrate our successes and identify where we fell short of our goals. That’s one of the best ways to get a good reading on what worked and what didn’t and then realign to improve as we move forward.
Our weekly blog is one channel where we share content with our customers and prospects, so it’s helpful to see which blogs got the highest engagement. Reviewing the top performers tells us much about what you want from Shamrock—which topics resonate, which types of blogs are shared most often, etc.
The takeaway from our 2022 Shamrock blog review: Here are our top 5 blog posts
(with links to provide easy access to the full posts):
1. TIPS FOR INCENTIVE TRAVEL.
I was excited to see this on the list, as it means that travel is really coming back! In this piece, you’ll read about the latest corporate travel trends and tips for making your next trip successful, including ideas for attendee giveaways and experiences.
2. EMPLOYEE WELCOME KITS & SWAG BOXES FOR ONBOARDING.
The rise of subscription boxes and unboxing experiences have catapulted branded employee kits into the corporate world. On-trend is using these curated kits to drive engagement for onboarding, milestone events, contests, and more—this blog post covers it all with great tips and examples.
3. SUMMER INTERN WRAP-UP.
The fact that this blog made the list is significant: It reminds us that business isn’t always just about business. It’s helpful to see what other companies are doing, from intern programs to employee wellness events. This post is a fun Q&A with our Shamrock intern about her summer experience at our Westlake office.
4. BEST EMPLOYEE HOLIDAY GIFTS.
This post reinforces what we already know: We all want to be good gift-givers. Our promotional products experts do a great job assembling the best products and apparel that delight recipients while helping build brand recognition. This blog is an excellent resource that’s relevant even after the holidays.
5. TOP MARKETING TRENDS 2023.
With marketing best practices changing rapidly, we all need to keep up with the latest trends and innovations to successfully promote and grow our brands. This post summarizes everything coming at us in 2023. If you haven’t read it yet, it’s worth your time.
That’s a wrap on Shamrock’s leading blogs from 2022. If you haven’t audited your marketing content yet, now is a great time to do so—best of luck. Enjoy the holidays!