If you market your products or services to consumers, there’s a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.1 million Americans moving annually—that’s 15.3 million households—this consumer demographic offers great potential, as they’re eager to establish relationships with businesses in their new neighborhoods.…
Last week I was watching a video from author and personal development coach Mel Robbins and was struck by a very simple lesson. The words we use make an impact on the people around us. They also have the power to change outcomes, influence moods, alter perspectives—the list goes on. In her video Robbins shares…
There’s no such thing as TMI when it comes to doing business research. Today, we’ve got access to data at our fingertips, and even on our wrists, about everything from market trends and industry performance, to products and services. When you’re looking at research from the sales perspective, it becomes a uniquely personal search. A…
To remain relevant in the face of competition, it’s essential to build and strengthen the supply chain. At Shamrock, we’ve been building strategic partnerships with suppliers for more than 35 years. That’s our business model. Because we’ve managed our business this way from day one, building a reliable supply chain has truly become a byproduct of…
Artificial intelligence has made its splash debut—and clearly, it’s here to stay. Given the popularity of voice-activated speakers like Amazon Alexa and Apple’s new HomePod, most of us are familiar with the power and influence of AI technology. One in six Americans own a voice-controlled smart speaker (up 128% from January 2017, according to an…
Who’s in? Who got left out? The excitement of March Madness is here! At this point in the NCAA tournament, we all have perfect brackets—but that will likely change on day one. At least for the majority of us: The odds of picking a perfect bracket are 1 in 9,223,372,036,854,775,808 (or 1 in 9.2 quintillion). Wrap…
I’m always impressed by a creative email subject line—one that grabs my attention and makes me click and open. In the marketing business, that’s pure gold: The ability to make a brand connection with your audience and prompt the desired response. Email is a great way to make those connections, while getting the most bang…
When Alabama was down at the half during the 2018 College Football Playoff National Championship game, Nick Saban made a change. None of us knows how long Saban pondered the thought, but the fact is that the Crimson Tide came out in the second half with a new quarterback—and a new attitude. University of Alabama…
While we’re all fast at work keeping up with today’s click-through, digital-driven pace, the print industry is experiencing a quiet revival. Perhaps that resurgence is because of its perceived value: A tangible printed piece like a brochure (or ad, or sign…) makes a memorable brand connection with an audience while offering a shelf life that…
The industry magazine Print + Promo released its annual rankings recognizing the highest-performing distributors based on print sales for fiscal year 2017—and The Shamrock Companies came in at #11. Here’s an excerpt from the Print + Promo website: “The list, which serves as a barometer for industry health, offers insight into how external factors, like…
