It’s great to be a Cleveland sports fan. Our Cavs made history this week as NBA Champions and the Indians are leading the AL Central. For those of us who have grown up here, this is the moment we’ve dreamed of. And it’s just as sweet as we’ve always imagined it would be. Cleveland is…
When it comes to quickly and effectively delivering a brand message, there is power in video marketing. According to data from Brightcove, social video generates 1,200% more shares than text and images combined; and video drives a whopping 157% increase in organic traffic from search engines. Why is video important? At Shamrock, we see video…
If you’re not paying attention to the influence of millennials, it’s time to sit up and take notice. The latest figures show that millennials are the largest generation in the workforce today at 53.5 million—and will account for 75% of the global workforce by 2025 (U.S. Bureau of Labor Statistics). Because this demographic will also…
There’s no such a thing as TMI when it comes to doing business research. Today, we’ve got access to data at our fingertips, and even on our wrists, about everything from market trends and industry performance, to products and services. But when you’re looking at research from the sales perspective, it becomes a uniquely personal…
Most of us work hard to keep our promises and hit our goals. It’s that notion of deliberate follow-through that is the spark behind Shamrock’s new corporate theme: Commit To Big. As a Company, we’ve framed our charge. We are committed to working toward Big Ideas, Big Achievements and Big Results. The act of writing…
Giving back is one of Shamrock’s core values and a driving force in our culture. At this time of year we pause to reflect on the simple abundance in our lives that is sometimes taken for granted. This holiday season, as is tradition, our employees spread holiday cheer in a multitude of ways. Our Westlake…
Have you ever purchased a product because you liked the packaging? I’ve grabbed a bottle of wine just because I liked the label. Same is true with cookies. But I’m not alone: One-third of consumer product choices are based on packaging, according to research by The Paper Worker. There is tremendous power in packaging design:…
I’m proud to share that Shamrock has again been named to NorthCoast 99—an annual recognition program that counts us among the 99 greatest workplaces in Northeast Ohio. The Award is presented by the Employers Resource Council (ERC), which is the area’s leading organization dedicated to HR practices, programs and services. It’s an incredible honor for…
Is your business ready for the 2015 holiday shopping season? While many retailers already have their holiday marketing programs in motion, if you’re just jumping in now, it’s not too late: Retail marketing doesn’t need to be elaborate. But it does need to be smart. If mobile isn’t part of your marketing strategy, it should…
The debate has been raging since the rise of digital media: Which is more effective? Print or electronic? If you want people to understand and retain information, studies consistently show that it’s print. Yet on the other side of the aisle, some e-marketers argue that print is dead. The truth is, in this digital age,…