How much thought have you given to the label on your product or package? While it is functional, often it’s your label that’s also the first tangible experience users have with your brand. As a result, it’s prime real estate for brand-building. So, if you’re not already prioritizing the look, feel, and performance features of…
Congratulations, Tim Berry! The 60th Annual Distinguished Marketing and Sales Awards (DMSA) gala banquet was held yesterday evening at Landerhaven. In our industry, DMSA is the premier honor. Presented by SME Cleveland, the awards acknowledge excellence and provide community recognition for outstanding sales and marketing achievements throughout Northeast Ohio. We’re proud to celebrate Shamrock’s own…
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.” That’s the premise behind Ken Blanchard’s revolutionary approach to customer service. It’s a lesson that’s relevant now more than ever in an age where delivering exceptional customer experiences is essential to driving brand loyalty…
Now more than ever, society is concerned with environmental issues. As such, sustainability practices in the workplace can no longer be an afterthought. Operating your business in an eco-responsible manner is not only the right thing to do; it’s also good for your brand. Caring for the planet benefits your bottom line. It drives consumer…
As the pandemic has shifted us further away from in-store product browsing and purchasing, packaging has taken on even greater significance: With less foot-traffic in stores, product packaging is one of the only physical touch points between many brands and their customers, which underscores the importance of making the most of those brand engagement opportunities.…
We’ve all been here: You’re enjoying yourself at a party only to get cornered by that person—the one who sucks you into a one-sided conversation. You’re unable to get a word in edgewise. And with no back-and-forth banter it’s nearly impossible to find a break that allows for a graceful exit. You’re stuck. It can…
Most of us have firm opinions about the current political climate or COVID restrictions—and the mere thought of changing our viewpoint about these issues gets our blood pumping. That’s because we really don’t like to be told what to do or how to think. It’s basic human nature. But changing minds or perspectives doesn’t have…
A social media scroll is here and gone, but print marketing endures. If you’ve got all your marketing eggs in one digital basket, the latest print data might change your mind. Here’s a recap of print technology trends—and tips for how to use the power of print to boost your brand. Print use in marketing…
This blog was originally posted in 2018 and has been updated with new content. There have been a lot of lessons learned during this global pandemic. Among those at the top is the importance of building and strengthening your business supply chain. We’ve all experienced it. Empty shelves, out-of-stock items, shipping delays, or the inability…
While Earth Day celebrates its 50th anniversary today, many of us are left searching for ways to commemorate the event while working remotely. At Shamrock, we’re moving our annual outdoor cleanup effort to later this year. Picking up litter and sprucing up the areas near our offices is something we plan to do together as…
