With so much emphasis today on digital marketing, businesses might write off print as a viable channel for making solid brand connections with customers—but new statistics suggest otherwise: According to recent data, the tangible power of print still resonates: • 92% of 18 to 23-year-olds find it easier to read printed content than digital. (Oxford…
The engaging power of video is captivating the social media stage. Live video (Facebook Live) and ephemeral (disappearing) content via Instagram Stories are two trends that are pushing video as an essential element of social media marketing. And with good reason—video makes powerful connections and starts a brand-centered conversation with your customers. When it comes to…
Harnessing the power of promotional products We just got our hands on the Promotional Products Association International (PPAI) 2017 Consumer Study. The results speak to the pervasive power of promotional products: The study found that 89% of consumers had received a promotional product within the past six months—and 8 in 10 of them researched the…
I’ve been with the same mobile provider for 20+ years; and I’ve used the same brand of soap for as long as I can remember. I guess it’s fair to say I’m a brand loyalist. A recent article in Entrepreneur magazine addressed the issue of whether such brand loyalty is a dying trend. It cited…
After enjoying a relaxing holiday weekend in NE Ohio, we can’t help but reflect on all that we have to be thankful for—and to think about how we can help the people of Houston who are dealing with aftermath of Harvey. If you haven’t yet donated, or if you’d like to give to a national…
If you have kids then you already know: Back-to-school season is upon us. As my family has been busy shopping, organizing, and preparing to get back on a regular everyday schedule, it’s got me thinking about routine and its many benefits. Many of us have a morning routine that we follow. Whether that includes journaling,…
In July 2015, we ran this blog about integrated marketing—and now, two years later, the argument for integrating multiple channels as part of a strategic marketing effort still rings strikingly true. As digital media channels continue to become more pervasive, we need to incorporate those touches along with off-line connections, to make solid, memorable brand…
Digital advertising has hit its stride—and shows no signs of slowing down. As consumers, it feeds our desire for on-demand information; and as advertisers, digital channels deliver instant gratification through real-time feedback. Unlike the old days of launching campaigns and waiting on outcomes, modern digital advertising provides campaign tracking and results that help us to…
I was channel surfing last night and landed on ESPN’s 30 for 30 segment about basketball coach John Calipari. While I’m not a Kentucky fan, I do respect coaches who connect with their players and help them realize their potential. Calipari is a master motivator with an incredible command of the game. That was my…
In today’s noisy, busy digital world, the workplace has grown increasingly loud. In response, we’ve desensitized ourselves to everyday distractions by tuning out and zoning in. And in doing so, we’ve changed the way in which we communicate, often losing sight of the value of simply listening. Listening remains one of the most important elements…
