In the midst of our crazy new normal created by COVID-19, we’re seeing examples of creative connectivity everywhere. Kids holding signs outside nursing home windows to show love for residents inside, community dance parties on apartment balconies, teachers leaving board games at their students’ doorsteps to encourage family fun during lock down. In times like…
Did you know that one large tree can provide a full day’s supply of oxygen for four people? Trees are pretty amazing. They help clean the air we breathe, filter the water we drink, and provide habitat for more than 80% of the world’s terrestrial biodiversity. Forests create jobs for more than a billion people…
According to a recent report by Industry Week, Americans attend more than 25 million meetings each day. And we waste approximately $37 billion on unproductive meetings annually. The reality: client sales meetings are essential; and when approached with thorough planning and preparation, they can be incredibly productive. I spent years as a straight-commission sales rep.…
It feels good to do good—and it feels even better to honor those who are leading the charge. That was the collective sentiment last night at Punch Bowl Social in Cleveland where a big crowd gathered at the 2nd Annual ‘Champions in the Community’ event. The benefit honored local champions in the Greater Cleveland sports…
Do your marketing efforts focus on new customers—or on those loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is five to 25 times more expensive than retaining an existing one (Harvard Business Review), it makes sense to focus on keeping the customers you have, happy. According…
The energy in Cleveland is electric. With the Browns’ training camp in full swing, we can’t get enough of the pre-season preparation as we look forward to that first gameday kickoff. In order for the Browns to be successful, each player must do his job as it relates to the shared team goal. But if…
Even though I’m in the practice of regularly reviewing and refreshing my goals, I use this annual half-way mark as a prompt to realign and re-motivate myself. Instead of looking at my yet-to-be-accomplished goals as failures, I see the next six months as my opportunity to get better. If you’re ready to review and realign…
If you’ve ever cleaned out your closet and felt the satisfaction that comes with purging and reorganizing, then you understand why organizing guru Marie Kondo’s system has become so wildly popular. She helps people eliminate the unnecessary to create a more streamlined, stress-free, and productive living environment. According to Feng shui philosophy, decluttering can increase…
Does your brand have a dedicated following? Whether you sell pizzas or insurance policies, brand loyalty matters; it’s good for business. Attracting and maintaining customers long term ultimately leads to increased profits. According to Adobe, repeat customers buy nearly 30% more items per order than first-time shoppers and are nine times more likely to convert…
When was the last time you browsed through a catalog and then picked up the phone to place an order? If you’re like most Americans, it’s been awhile. There are 217.1 million online shoppers in the United States—a number that’s projected to reach 224 million this year (Statista). So, how does that impact print marketing…
