In a world ruled by digital interaction, establishing authentic, face-to-face connections is good for business. Trade shows are great for fostering that one-on-one interaction while providing a host of growth-driving opportunities like generating sales leads, attracting new partners or buyers, and creating and furthering brand awareness. If youāre not doing so already, these events should…
It used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement. Today, customers want to feel appreciated, engaged and connected with their chosen brands. Hereās proof: 86% of buyers will pay more for a better customer experience…
When was the last time you used a map instead of GPS? Or an encyclopedia instead of Google?Ā Times have changed. Technology has evolved. But have your business processes kept pace? Many of us have solid business plans. We set goalsābut then we revert to old-school processes and practices instead of using efficient, technology-based organizational…
Weāre already past the mid-point in January. So, how are you doing with those New Yearās resolutions? Iām still hearing people talk about reorganizing, streamlining, detoxing. But just how do you get thereāhow do you make those self-promises (or goals) stick? I contend that this year, Iām āmaking healthy a habit.ā And that goes beyond…
Iām a big believer in the power of planning. Itās that time of year again when many of us look back at our progress over the past 12 months, reassess our path, and develop a plan for making the most of the year ahead. An article in Inc. Magazine by Aha! CEO Brian de Haaff…
According to a recent report by Industry Week, Americans attend more than 25 million meetings each day. And we waste approximately $37 billion on unproductive meetings annually. The reality is that client sales meetings are essential; and when approached with thorough planning and preparation, they can be incredibly productive. I spent years as a straight-commission…
As the adage goes, Time Is Money. So then, ask yourself: Am I spending it wisely? Iāve found that, in some instances, itās worth the effort to invest your timeā¦ Sometimes I drive to Costco to buy steaks. While itās further away from home than the supermarket, the quality and price is much better, so…
The claim that 50 is the new 40 might not be too far-fetched. Medical technology and improved nutrition have extended our lifetimes, with many baby boomers (age 54 to 72) living healthier and more active lives than generations before them. But, while todayās seniors may be more vital, there is still a misconception that boomers…
Do you remember when you got lost on a road trip and had to pull out a map to get yourself back on track? No voice-assist GPS. No recalculating.Ā Even as a Waze user, Iām confident that need be, I could find my way using map-reading skills. Without digital tools, I could still get there. But…
We live in the instant-gratification age. Whether weāre tracking a package or running a meeting, we expect instant status updates. When managing marketing assets and inventory, such real-time updates are not only convenient, they can help you run your business with greater productivity, increased brand control and at a cost savings. As businesses grow, diversify,…
