If you are a corporate marketer tasked with maintaining brand control while making it simple for your stakeholders to access materials, you’re probably using an online storefront. And there’s a good reason for that. The right eStore partner can implement and manage a program to help you improve the user experience, save time and money,…
Whether you manage your business virtually or in a physical, brick-and-mortar space, you still interact with your customers. The human element is present in every business, which makes developing relationships with customers an absolute essential. It used to be that providing the best quality product or service earned customer loyalty. But times have changed. Today’s…
The meetings and events industry took a big hit in 2020 with many in-person events cancelled and others transitioning to virtual formats. The upside: We learned a lot about technology, creativity and resilience as we worked to overcome the hurdles created by the pandemic. We embrace these lessons as we prepare for meetings and events…
OLooking for new ideas or insights? Here’s what we’re listening to right now… The explosive growth of podcasts is truly remarkable. The 2021 data tallies 1,750,000+ podcasts and more than 43 million episodes (podcasthosting.org)—startling numbers when you consider there were only 500,000 active podcasts just three years ago in February 2018. If you’re a pod…
As marketers we know that our industry is constantly evolving. Driven by the warp speed of digital media, it’s important to stay on top of the latest trends so we can align our marketing programs to make stronger connections with our customers. Making authentic brand connections is at the root of every successful marketing program.…
Tough times can bring out the best in people. Sure, they can also bring out the worst. But more often, it’s life’s challenges that create the opportunities that allow us to learn and grow. Clearly, 2020 has had its share of those lessons. At Shamrock, we’ve had to pivot, regroup, expand. And the truth is…
It was Benjamin Franklin who famously said, “By failing to prepare, you are preparing to fail.” That sentiment rings true in so many aspects of life and is particularly relevant in regard to public speaking. Whether you’re pitching a potential client or speaking to your internal team, the key to a successful presentation lies in…
Last month, I got married. With so many uncertainties this year, we weren’t sure our dream wedding would become a reality. But after two years of planning and six months of reshuffling, we blissfully walked down the aisle surrounded by our family and friends. As I managed the details for our special day, I was…
Whether you sell cheeseburgers or software, understanding what your customers expect from you, and then delivering on those expectations, is central to the success of your business. The truth is, merely satisfying customer expectations doesn’t cut it anymore. Today’s customers are savvy—they research products and brands prior to making purchase. They want an authentic connection…
Among other lessons, the pandemic has taught us that personal connections matter. As we’ve sheltered in place and kept our distance, we’ve realized how much we truly need each other. As humans, social interaction is necessary not just to survive, but to thrive. Research shows that creating and maintaining social interactions is vital to our…
