The energy in Cleveland is electric. With the Browns’ training camp in full swing, we can’t get enough of the pre-season preparation as we look forward to that first gameday kickoff. In order for the Browns to be successful, each player must do his job as it relates to the shared team goal. But if…
Even though I’m in the practice of regularly reviewing and refreshing my goals, I use this annual half-way mark as a prompt to realign and re-motivate myself. Instead of looking at my yet-to-be-accomplished goals as failures, I see the next six months as my opportunity to get better. If you’re ready to review and realign…
If you’ve ever cleaned out your closet and felt the satisfaction that comes with purging and reorganizing, then you understand why organizing guru Marie Kondo’s system has become so wildly popular. She helps people eliminate the unnecessary to create a more streamlined, stress-free, and productive living environment. According to Feng shui philosophy, decluttering can increase…
Does your brand have a dedicated following? Whether you sell pizzas or insurance policies, brand loyalty matters; it’s good for business. Attracting and maintaining customers long term ultimately leads to increased profits. According to Adobe, repeat customers buy nearly 30% more items per order than first-time shoppers and are nine times more likely to convert…
When was the last time you browsed through a catalog and then picked up the phone to place an order? If you’re like most Americans, it’s been awhile. There are 217.1 million online shoppers in the United States—a number that’s projected to reach 224 million this year (Statista). So, how does that impact print marketing…
A few weeks ago, Facebook and Instagram experienced outages, leaving users frustrated—and brands in the dark. Unable to post content and connect with their customers, many businesses lost revenue. So, what’s the lesson? The social media blackout is a great example of why integrated, multi-channel marketing is so important for brand success. Placing all your…
Some people argue that digital technology has dulled our minds. (Even our text messages are auto-corrected!) But the truth is, technology makes us smarter marketers. It used to be that we manually analyzed mounds of consumer data in hopes of aligning our marketing programs for greater ROI. But Artificial Intelligence (AI) technology changes all that.…
We’re already past the mid-point in January. So, how are you doing with those New Year’s resolutions? I’m still hearing people talk about reorganizing, streamlining, detoxing. But just how do you get there—how do you make those self-promises (or goals) stick? I contend that this year, I’m “making healthy a habit.” And that goes beyond…
According to a recent report by Industry Week, Americans attend more than 25 million meetings each day. And we waste approximately $37 billion on unproductive meetings annually. The reality is that client sales meetings are essential; and when approached with thorough planning and preparation, they can be incredibly productive. I spent years as a straight-commission…
Do you remember when you got lost on a road trip and had to pull out a map to get yourself back on track? No voice-assist GPS. No recalculating. Even as a Waze user, I’m confident that need be, I could find my way using map-reading skills. Without digital tools, I could still get there. But…
