Who’s in? Who got left out? The excitement of March Madness is here! At this point in the NCAA tournament, we all have perfect brackets—but that will likely change on day one. At least for the majority of us: The odds of picking a perfect bracket are 1 in 9,223,372,036,854,775,808 (or 1 in 9.2 quintillion). Wrap…
I’m always impressed by a creative email subject line—one that grabs my attention and makes me click and open. In the marketing business, that’s pure gold: The ability to make a brand connection with your audience and prompt the desired response. Email is a great way to make those connections, while getting the most bang…
When Alabama was down at the half during the 2018 College Football Playoff National Championship game, Nick Saban made a change. None of us knows how long Saban pondered the thought, but the fact is that the Crimson Tide came out in the second half with a new quarterback—and a new attitude. University of Alabama…
While we’re all fast at work keeping up with today’s click-through, digital-driven pace, the print industry is experiencing a quiet revival. Perhaps that resurgence is because of its perceived value: A tangible printed piece like a brochure (or ad, or sign…) makes a memorable brand connection with an audience while offering a shelf life that…
The industry magazine Print + Promo released its annual rankings recognizing the highest-performing distributors based on print sales for fiscal year 2017—and The Shamrock Companies came in at #11. Here’s an excerpt from the Print + Promo website: “The list, which serves as a barometer for industry health, offers insight into how external factors, like…
It’s time for a new beginning, to embark on the journey of a new year filled with opportunities. Whether you’re a person who makes New Year’s resolutions or sets performance goals for yourself and/or your business, it’s nice to have some extra motivation and guidance to help you stay the course. We found a list…
At Shamrock, we’re closing out 2017 in much the same way that we embraced the new year: With humility. In a year where politics dominated the headlines—and divided people—we focused on the things that brought us closer together: Doing good. We are fortunate at Shamrock to have a strong community involvement effort that is led…
Do you read nutritional food labels? I do. And according to a survey by the Food and Drug Administration, I’m not alone: Half of all adults read the nutrition facts label “always” or “most of the time,” according to the latest FDA Health and Diet Survey. There is a packaging trend that tracks with that…
Do your marketing efforts focus on new customers—or those loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is “five to 25 times more expensive than retaining an existing one” (Harvard Business Review), it makes sense to focus on keeping the customers you have, happy. According to…
It feels good to do good. Most of us who donate our time to causes or organizations that are meaningful to us would likely agree: Volunteering allows us to give back, while rewarding ourselves in the process. There’s research that supports those feel-good benefits: It’s been found that volunteering improves your health. According to a…
