This blog was originally published in September 2019. Updated July 2023. We live in an age of social responsibility. As consumers, we want to feel connected to our brands. Cause marketing, or socially responsible marketing, can create and strengthen those connections: Nearly 95 percent of students say they are less likely to ignore an ad…
If you think that business stationery is a relic of the past, think again. Even in today’s digital era, the impact of tangible business connections on brand perception and relationship building is substantial. Because we live in a time when digital communication dominates, the significance of physical business stationery can be overlooked. But it’s relevant…
If you’re working to nurture and convert new leads into customers, it’s hard to beat the potential of landing pages. These digital brand-building pages are effective, cost-efficient tools that function as part of your overall marketing strategy: Generally, the goal of a landing page is to build leads that you can nurture further along in…
While today’s labor market is strong, more employers are finding themselves competing for talent. So, businesses in all sectors are seeking ways to enhance employee satisfaction while streamlining internal operations. Implementing a company e-store exclusively designed for your employees is a solution that checks all the boxes. An innovative company e-store platform not only facilitates…
Try to imagine life without lightsaber wars or baby Yoda Halloween costumes. It’s not a happy thought. Few icons in pop culture have endured quite like Star Wars fandom. The film franchise has remained relevant for more than four decades. On May 25, 1977, “Star Wars: Episode IV – A New Hope” was released—the iconic…
AI technology tools are creating much buzz: Last week, an AI-generated song featuring Drake and The Weeknd was removed from streaming platforms, citing copyright issues. But while AI-generated audio is still relatively new territory, the technology tool shows promise in some marketing applications: using voice AI tools to personalize audio ads. Marketing Brew explains how…
If you’re in retail, it’s your job to provide your customers with the best possible shopping experience. Product displays and signs are essential to helping create those positive in-store encounters. As part of a successful retail strategy, well-designed product displays and signs can attract and engage customers and, ultimately, drive sales. But creating powerful, persuasive…
Generation Z is the youngest, most ethnically diverse, and largest generation in American history, making up 20% of the US population in 2023 and positioned to surpass Gen X in its number of US buyers by 2025 (Source). But contrary to negative stereotypes about these “digital natives” being addicted to technology and unable to handle…
Color has a powerful psychological influence on the human brain. So, it’s no surprise that color is essential to brand marketing success. As visual beings, we process imagery much faster than plain text or audio content. By studying the impact of color on human emotions and behaviors and then harnessing and applying that influence in…
Establishing rapport and building customer relationships is the foundation of every successful business. And marketers know that tracking and gathering customer data is essential to creating those valuable connections. It all starts with getting to know your customer. Inc. magazine notes that data is the secret to better understanding your customers’ wants and needs: “When…
