In todayâs digital-driven marketing world, weâre learning that print is more relevant than ever. While social media and influencer marketing still have their place, print marketing remains strong because of its perceived value. A tangible printed piece, like direct mail, makes a memorable brand connection with a shelf life that outlasts a typical social media…
When was the last time you browsed through a catalog and then picked up the phone to place an order? If youâre like most Americans, itâs been awhile. There are 217.1 million online shoppers in the United Statesâa number thatâs projected to reach 224 million this year (Statista). So, how does that impact print marketing…
A few weeks ago, Facebook and Instagram experienced outages, leaving users frustratedâand brands in the dark. Unable to post content and connect with their customers, many businesses lost revenue. So, whatâs the lesson? The social media blackout is a great example of why integrated, multi-channel marketing is so important for brand success. Placing all your…
Some people argue that digital technology has dulled our minds. (Even our text messages are auto-corrected!) But the truth is, technology makes us smarter marketers. It used to be that we manually analyzed mounds of consumer data in hopes of aligning our marketing programs for greater ROI. But Artificial Intelligence (AI) technology changes all that.…
Do I have your attention? If I do, it wonât be for long: According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where strong calls to…
Despite the pervasive draw of social media posts, shares and double-taps, email marketing emerges as a solid investment for your brand. Email has a median ROI of 122%âthatâs more than four times higher than other marketing formats, including social media, direct mail and paid search (Direct Marketing Association and Demand Metric). Looking to make the…
 Marketing is being shaped by emerging technologies, methods and patterns. Deep Patel VIP Contributor Author of A Paperboy’s Fable: The 11 Principles of Success It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior…
You wouldnât meet with a prospective customer without being prepared to discuss the value you bring to the table; that would be an opportunity missed. Similarly, you donât want visitors to log on to your website without providing them with essential information and a means for continued dialogue. Website lead generation tools do just that:…
In 2018, weâve seen the continued rise of influencer marketing, with a nod toward more transparent partnerships between brands and their celebrities or ambassadors. And the latest data shows no signs of slowing. More brands are trusting influencers to help grow their audience and boost sales using social media channelsâbecause it works. Marketers received $7.65…
Keep up or get left behind. This is the everyday marketing challenge in todayâs fast-paced, digital world. When it comes to your website, staying on top of the latest trends in relation to both site appearance and functionality is what will help you make a strong brand statement: Strive to make it accessible, easy to…
