Digital advertising has hit its strideāand shows no signs of slowing down. As consumers, it feeds our desire for on-demand information; and as advertisers, digital channels deliver instant gratification through real-time feedback. Unlike the old days of launching campaigns and waiting on outcomes, modern digital advertising provides campaign tracking and results that help us to…
While most non-profit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other non-profits vying for donorsā attentionāand dollars. In todayās digital age, there are a host of simple and inexpensive ways for a non-profit to stretch their budget, while optimizing marketing efforts…
In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenge. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…
A successful special event takes more than an engaging program and an open bar, it requires strategic marketing to drive attendance at, and create a buzz surrounding, the event experience. Following is an essential event marketing checklist to keep the effort on track: Why/Who? Consider these questions first: Why and to whom are you marketing…
Know your audience: Itās the key to every successful marketing effort.Ā In the higher education market, when a campaign is aimed at students, there is one essential link that connects with them above all others: Their cell phones. A recent study from Baylor University found that female college students spend an average of 10 hours…
The steady decline in print newspaper circulation and the increase in digital media ad sales, confirm that more of us are turning to TV, online, and social media channels for everyday news and information. I know I do. And because of the speed of digital delivery, I often find myself shoveling in data and information…
It used to be that artificial intelligence was the stuff of sci-fi movies. But with the advent of everyday applications like Appleās Siri and Amazonās Alexa, and even the Pokemon Go craze, most of us are now familiar with the power and the influence of AI technology. While some fear that AI and bots will…
Like a great TV commercial that I actually enjoy viewing over and over again, Iām always impressed by a creative email subject lineāone that grabs my attention and makes me click and open. In the marketing business, thatās pure gold: The ability to connect with your audience and prompt the desired response. Email is a…
If youāre not paying attention to the influence of millennials, itās time to sit up and take notice. The latest figures show that millennials are the largest generation in the workforce today at 53.5 millionāand will account for 75% of the global workforce by 2025 (U.S. Bureau of Labor Statistics). Because this demographic will also…
Is your business ready for the 2015 holiday shopping season? While many retailers already have their holiday marketing programs in motion, if youāre just jumping in now, itās not too late: Retail marketing doesnāt need to be elaborate. But it does need to be smart. If mobile isnāt part of your marketing strategy, it should…
