The debate has been raging since the rise of digital media: Which is more effective? Print or electronic? If you want people to understand and retain information, studies consistently show that itâs print. Yet on the other side of the aisle, some e-marketers argue that print is dead. The truth is, in this digital age,…
It used to be that when we picked up a magazine or newspaper, we actually had to read content to get the advertiserâs brand message. But that was then. Today, augmented reality (AR) has taken print to a 3D level: By immersing the user in a living, moving virtual world, AR has completely changed how…
Love it or hate it, the social media movement is here to stay. Itâs hard to imagine life before âfriendingâ and âselfiesâ became common-speak. It was 10 years ago that Mark Zuckerberg launched Facebook from his Harvard dorm room. And now, fast-forward to 2014: Facebook has 1.15 billion active users. Itâs hard to wrap your…
A recent Google search suggests that nearly half (46%) of American adults are smartphone owners (as of February 2012). That’s an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. And healthcare providers are taking notice of this increasing trend for smartphones. One healthcare app for smartphone users…
I’m not the wise man of direct marketing, but I know some pretty smart people at Shamrock who can offer some sound advice. For example, I’ve learned that while new marketing techniques such as social media, QR codes and mobile may be new and exciting, direct marketing is the granddaddy that still draws a huge…
For those of you who may have heard about foursquare, but don’t know what it is, let me tell you simply that foursquare is great. Â Foursquare started slowly in 2009. By February 21, 2011 there were 7 million foursquare users and by the end of 2011 that number reached 15 million worldwide users. (Geek Note:…
Last week I read that more than 40% people in the U.S. access the web via a mobile device. Not their desktop. Not even their laptop! I was kind of surprised when I read this statistic. It made me realize how important it is for businesses to have a mobile website â which is a…
Should you QR? Heck, yes! QR, or Quick Response Code, started as a shipping and tracking device and has now taken the mobile marketing world by storm. I asked Shamrock’s in-house mobile Guru, and here’s why: What’s a QR Code? Worldwide, in 2011 QR code usage increased 20%, making it a pretty big deal. Used…
Anyone who’s worked in sales or marketing has heard about the KIS theory (Keep It Simple). And if you’ve been around a mobile phone lately you’re familiar with SMS (Short Message Service), which, in non-marketing language, is texting. Combine KIS and SMS and you have a good strategy to pop into your marketing toolbox. I…
Look, I get it. I understand the value of new technology in our lives, but, like my peers, I want proof that it lends value to my life. I’m not out there IM’ing or texting friends for the heck of it. I don’t connect with friends on Facebook or Twitter. But I will send a…
