Would you rather listen to someone tell an interesting story about how their product can help you solve a specific problem? Or simply hear the facts about their product? I think we all agree that a story is much more compelling. That’s because storytelling is relatable, which is how we want our customers to see…
It was Benjamin Franklin who famously said: “By failing to prepare, you are preparing to fail.” While there are varying thoughts in the marketplace about whether we’re heading toward a recession or not, it’s best to air on the side of caution. Following that logic and looking ahead, now is the time to take stock…
The number of job openings in the United States hit an all-time high, reaching 11.5 million in March — and the number of people quitting set new records, too. So, if you’re among those making a career change or you’re fresh out of college and hitting the job market for the first time, you need…
Your product or packaging label is often the first tangible experience customers have with your brand, making it prime real estate for brand-building. So, if you’re not already prioritizing your label’s look, feel, and performance features, make 2022 your year to review and refresh your branding with a label update. Label printing is in growth…
We only have six weeks left in the year. So, now is a fitting time to reflect on where we’ve been, what we’ve learned, and how we can best move forward heading into 2022. From the pandemic to a brutal wildfire season to supply chain bottlenecks, we’ve been through a lot this past year. As…
Happy people live longer, healthier lives. It’s not only a promising thought—the happiness effect is backed by science. Social psychologists (1) have found that “happiness has a positive causal effect on longevity and physiological health.” At Shamrock, we’ve always believed that “happy” is a worthwhile focus point. Happiness is so essential to who we are…
Read any business news update, and it’s likely front and center. The COVID-induced supply chain issues and their ripple effects seizing almost every industry and market across the country. From paint to microchips to apparel, the lack of inventory and related business disruption is real. So, how did we get here? And what can we…
How much thought have you given to the label on your product or package? While it is functional, often it’s your label that’s also the first tangible experience users have with your brand. As a result, it’s prime real estate for brand-building. So, if you’re not already prioritizing the look, feel, and performance features of…
Congratulations, Tim Berry! The 60th Annual Distinguished Marketing and Sales Awards (DMSA) gala banquet was held yesterday evening at Landerhaven. In our industry, DMSA is the premier honor. Presented by SME Cleveland, the awards acknowledge excellence and provide community recognition for outstanding sales and marketing achievements throughout Northeast Ohio. We’re proud to celebrate Shamrock’s own…
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.” That’s the premise behind Ken Blanchard’s revolutionary approach to customer service. It’s a lesson that’s relevant now more than ever in an age where delivering exceptional customer experiences is essential to driving brand loyalty…
