The number of job openings in the United States hit an all-time high, reaching 11.5 million in March — and the number of people quitting set new records, too. So, if you’re among those making a career change or you’re fresh out of college and hitting the job market for the first time, you need…
Your product or packaging label is often the first tangible experience customers have with your brand, making it prime real estate for brand-building. So, if you’re not already prioritizing your label’s look, feel, and performance features, make 2022 your year to review and refresh your branding with a label update. Label printing is in growth…
We only have six weeks left in the year. So, now is a fitting time to reflect on where we’ve been, what we’ve learned, and how we can best move forward heading into 2022. From the pandemic to a brutal wildfire season to supply chain bottlenecks, we’ve been through a lot this past year. As…
Happy people live longer, healthier lives. It’s not only a promising thought—the happiness effect is backed by science. Social psychologists (1) have found that “happiness has a positive causal effect on longevity and physiological health.” At Shamrock, we’ve always believed that “happy” is a worthwhile focus point. Happiness is so essential to who we are…
Read any business news update, and it’s likely front and center. The COVID-induced supply chain issues and their ripple effects seizing almost every industry and market across the country. From paint to microchips to apparel, the lack of inventory and related business disruption is real. So, how did we get here? And what can we…
How much thought have you given to the label on your product or package? While it is functional, often it’s your label that’s also the first tangible experience users have with your brand. As a result, it’s prime real estate for brand-building. So, if you’re not already prioritizing the look, feel, and performance features of…
Congratulations, Tim Berry! The 60th Annual Distinguished Marketing and Sales Awards (DMSA) gala banquet was held yesterday evening at Landerhaven. In our industry, DMSA is the premier honor. Presented by SME Cleveland, the awards acknowledge excellence and provide community recognition for outstanding sales and marketing achievements throughout Northeast Ohio. We’re proud to celebrate Shamrock’s own…
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.” That’s the premise behind Ken Blanchard’s revolutionary approach to customer service. It’s a lesson that’s relevant now more than ever in an age where delivering exceptional customer experiences is essential to driving brand loyalty…
Now more than ever, society is concerned with environmental issues. As such, sustainability practices in the workplace can no longer be an afterthought. Operating your business in an eco-responsible manner is not only the right thing to do; it’s also good for your brand. Caring for the planet benefits your bottom line. It drives consumer…
As the pandemic has shifted us further away from in-store product browsing and purchasing, packaging has taken on even greater significance: With less foot-traffic in stores, product packaging is one of the only physical touch points between many brands and their customers, which underscores the importance of making the most of those brand engagement opportunities.…
