Now more than ever, society is concerned with environmental issues. As such, sustainability practices in the workplace can no longer be an afterthought. Operating your business in an eco-responsible manner is not only the right thing to do; it’s also good for your brand. Caring for the planet benefits your bottom line. It drives consumer…
As the pandemic has shifted us further away from in-store product browsing and purchasing, packaging has taken on even greater significance: With less foot-traffic in stores, product packaging is one of the only physical touch points between many brands and their customers, which underscores the importance of making the most of those brand engagement opportunities.…
We’ve all been here: You’re enjoying yourself at a party only to get cornered by that person—the one who sucks you into a one-sided conversation. You’re unable to get a word in edgewise. And with no back-and-forth banter it’s nearly impossible to find a break that allows for a graceful exit. You’re stuck. It can…
Most of us have firm opinions about the current political climate or COVID restrictions—and the mere thought of changing our viewpoint about these issues gets our blood pumping. That’s because we really don’t like to be told what to do or how to think. It’s basic human nature. But changing minds or perspectives doesn’t have…
A social media scroll is here and gone, but print marketing endures. If you’ve got all your marketing eggs in one digital basket, the latest print data might change your mind. Here’s a recap of print technology trends—and tips for how to use the power of print to boost your brand. Print use in marketing…
This blog was originally posted in 2018 and has been updated with new content. There have been a lot of lessons learned during this global pandemic. Among those at the top is the importance of building and strengthening your business supply chain. We’ve all experienced it. Empty shelves, out-of-stock items, shipping delays, or the inability…
While Earth Day celebrates its 50th anniversary today, many of us are left searching for ways to commemorate the event while working remotely. At Shamrock, we’re moving our annual outdoor cleanup effort to later this year. Picking up litter and sprucing up the areas near our offices is something we plan to do together as…
In the midst of our crazy new normal created by COVID-19, we’re seeing examples of creative connectivity everywhere. Kids holding signs outside nursing home windows to show love for residents inside, community dance parties on apartment balconies, teachers leaving board games at their students’ doorsteps to encourage family fun during lock down. In times like…
Did you know that one large tree can provide a full day’s supply of oxygen for four people? Trees are pretty amazing. They help clean the air we breathe, filter the water we drink, and provide habitat for more than 80% of the world’s terrestrial biodiversity. Forests create jobs for more than a billion people…
According to a recent report by Industry Week, Americans attend more than 25 million meetings each day. And we waste approximately $37 billion on unproductive meetings annually. The reality: client sales meetings are essential; and when approached with thorough planning and preparation, they can be incredibly productive. I spent years as a straight-commission sales rep.…
