If youâre in marketing, then you know that brand engagement is essential for growth. More than ever, making meaningful connections with your customers, prospects, employees, and other key audiences is good business. Thatâs because authentic engagement helps build trust and promote brand loyalty. And branded swagâpromotional products, apparel, and giftsâis a proven tool for making…
If itâs your job to promote and grow your business, staying current on the latest industry trends is essential. From retailers to manufacturers, every company uses marketing tools to make meaningful, engaging connections with their existing customers and attract new ones, too. The key to getting it right is continuously aligning your marketing program to…
If you used a smart device today to search for a product or turn on your lights, you get it: Voice-enabled technology makes everyday life easier. Similarly, sound technology is being turned into a brand marketing opportunity thatâs simplifying the way we connect with our customers and prospects. A sonic identity uses the power of…
Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. Thatâs a lot of brand information coming at us. If you need to educate your audience about your product or service, persuade them to buy, or influence their behavior, then you need to incorporate infographics in your brand…
Failing to keep your website up to date is a lot like leaving your holiday lights up all year long. It sends the message that youâre lagging behind or perhaps just lazy. As your company website is often your customerâs first impression of your brand, itâs wise to prioritize regular updates. According to a survey…
We live in an automatic world where we’ve grown accustomed to receiving auto-replies and digital status updates, order summaries, invitationsâwithout communicating with a real person. And while automatic certainly is convenient and efficient, it can also be impersonal. Along the way, we’ve lost the human element in many of our everyday interactions. And if you’re…
The goal of most ads and other marketing content is to sell a product or service. One way to do that is to use emotional appeal, leading with aesthetics and feelings. The other is to focus on how a product or service works, articulating its advantages. That’s informational marketing. Informational marketing is an effective strategy…
The latest figures show that there will be an expected 3.96 billion social media users worldwide by the end of 2022âa 4.8 percent increase from a year ago (Oberlo). Itâs clear that social media will continue to be a part of our daily lives. As such, it should be a primary element of your marketing…
Packaging design is an essential element of brand marketing that has the power to build brand recognition, engage consumers, and ultimately drive product sales. When you consider 94% of first impressions are design-related (ResearchGate), and one-third of consumer decision-making is based on packaging alone (MarketingProfs), it makes sense to prioritize product packaging. Hereâs why product…
In most industries, trends come and go. And marketing is no exception. In fact, we see more shifts and swings than many. Because digital media accelerates the pace of our industry, itâs in a constant state of evolution. To keep your branding relevant so you can continue to connect with your audience and further your…
