The latest data shows that American adults spend an average of 482 minutesâor about 8 hoursâusing digital media each day (Statista). Thatâs a lot of screen time. So, itâs no surprise that the struggle is real for marketers working to overcome digital advertising fatigue. One way to combat digital overload and make breakthrough connections with…
Mounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, itâs crucial to establish and maintain meaningful connections with your team and build community surrounding your company. A robust employee onboarding processâincluding a well-curated welcome kitâcan help you make that happen. When done right,…
Consumers want to feel a connection to the brands they buy and the organizations they support. So, knowing that we gravitate towards those products and brands that resonate with us, think about using product personalization to create a feel-good bond with your brand. Product personalization is on-trend. Why? Personalization is an effective way to improve…
How much thought have you given to the label on your product or package? While it is functional, often itâs your label thatâs also the first tangible experience users have with your brand. As a result, itâs prime real estate for brand-building. So, if youâre not already prioritizing the look, feel, and performance features of…
After months of COVID lockdown, most of us have grown increasingly dependent on our digital devices. In fact, Deloitteâs 2021 Global Marketing Trends study found that more than 63% of people believe they will depend on digital technology more than they did before the pandemic, even after it ends. So, does that digital dependence make…
A social media scroll is here and gone, but print marketing endures. If youâve got all your marketing eggs in one digital basket, the latest print data might change your mind. Hereâs a recap of print technology trendsâand tips for how to use the power of print to boost your brand. Print use in marketing…
I saw a marquee sign the other day that made me laugh: Respect your parents. They passed school without Google. Weâve all become so accustomed to scrolling, clicking or asking Alexa for the info we need, that itâs hard to imagine life without modern technology. Thus, the appeal of direct mail. Itâs a refreshing change…
If you choose a bottle of wine or a bag of trail mix simply because you like the label, youâre not alone.One-third of consumer product choices are based on packaging, according to research by The Paper Worker. Packaging is an essential element of marketing strategy that makes a tangible brand connection with your audience. Packaging…
In todayâs digital-driven marketing world, weâre learning that print is more relevant than ever. While social media and influencer marketing still have their place, print marketing remains strong because of its perceived value. A tangible printed piece, like direct mail, makes a memorable brand connection with a shelf life that outlasts a typical social media…
When was the last time you browsed through a catalog and then picked up the phone to place an order? If youâre like most Americans, itâs been awhile. There are 217.1 million online shoppers in the United Statesâa number thatâs projected to reach 224 million this year (Statista). So, how does that impact print marketing…
