Do I have your attention? If I do, it won’t be for long: According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where strong calls to…
In last week’s blog, we talked about the importance of creating customer/buyer personas to drive better marketing outcomes—and what kinds of information you should include in those profiles. Remember, you’re digging deep to uncover basic data, as well as habits, interests and other preferences. This information helps you to create an avatar of your target…
Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume every day. According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. As a marketer, how do you make sure your customers don’t simply scroll right by…
Have you ever watched or read an ad only to immediately forget the advertised product or brand? I know I have. As marketers, we’re tasked with making memorable brand connections. So, how do we improve our chances of creating content that sticks? In part, it requires using the right words. There are also guidelines that…
Is your brand trustworthy? While you may be strong in your conviction, your answer might not resonate with today’s consumers. According to the 2018 Edelman Trust Barometer (the industry standard for measuring consumer trust) only 48% of Americans trust businesses. And that number is on the decline. So how do you build trust among leery…
Despite the pervasive draw of social media posts, shares and double-taps, email marketing emerges as a solid investment for your brand. Email has a median ROI of 122%—that’s more than four times higher than other marketing formats, including social media, direct mail and paid search (Direct Marketing Association and Demand Metric). Looking to make the…
Marketing is being shaped by emerging technologies, methods and patterns. Deep Patel VIP Contributor Author of A Paperboy’s Fable: The 11 Principles of Success It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior…
You wouldn’t meet with a prospective customer without being prepared to discuss the value you bring to the table; that would be an opportunity missed. Similarly, you don’t want visitors to log on to your website without providing them with essential information and a means for continued dialogue. Website lead generation tools do just that:…
In 2018, we’ve seen the continued rise of influencer marketing, with a nod toward more transparent partnerships between brands and their celebrities or ambassadors. And the latest data shows no signs of slowing. More brands are trusting influencers to help grow their audience and boost sales using social media channels—because it works. Marketers received $7.65…
Keep up or get left behind. This is the everyday marketing challenge in today’s fast-paced, digital world. When it comes to your website, staying on top of the latest trends in relation to both site appearance and functionality is what will help you make a strong brand statement: Strive to make it accessible, easy to…