If you’re a marketing director or digital marketing manager, it’s your responsibility to develop and maintain a website that reflects your brand. It’s also your job to ensure that customers—and prospects looking for the products and services you offer—find your site when they’re searching online. Therein lies the power of search engine optimization or SEO.…
If you used a smart device today to search for a product or turn on your lights, you get it: Voice-enabled technology makes everyday life easier. Similarly, sound technology is being turned into a brand marketing opportunity that’s simplifying the way we connect with our customers and prospects. A sonic identity uses the power of…
Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. That’s a lot of brand information coming at us. If you need to educate your audience about your product or service, persuade them to buy, or influence their behavior, then you need to incorporate infographics in your brand…
Failing to keep your website up to date is a lot like leaving your holiday lights up all year long. It sends the message that you’re lagging behind or perhaps just lazy. As your company website is often your customer’s first impression of your brand, it’s wise to prioritize regular updates. According to a survey…
by Victor Blasco This article about how to make a knockout company-culture video was published by MarketingProfs last week—it’s well worth your time: Considering how most customers engage with brands nowadays, you are missing out on a powerful marketing tool if your company lacks a great company-story video. Those videos make for fantastic recruiting tools,…
When the interns head back to campus, you know it’s coming. The inevitable end of summer. At Shamrock’s Cleveland offices, it’s going to be a lot quieter around here without Katie roaming the halls. But it’s been a great summer semester! We already miss her contagious energy, unique perspective, and excellent taste in music. However,…
Addiction in America is an alarming epidemic. According to federal data, overdoses are now the leading cause of preventable death among people ages 18 to 45, ahead of suicide, traffic accidents, and gun violence. Substance Use Disorder (SUD) is a mental illness—not a personal choice. The need for education, awareness, and treatment for SUD is…
In today’s era of remote work, growing e-commerce, and the lure of social media, the uptick in screen time has created digital overload. It’s no surprise that for the sake of our physical and mental health, experts recommend taking daily breaks from our digital devices to connect with the people and the world around us.…
We live in an automatic world where we’ve grown accustomed to receiving auto-replies and digital status updates, order summaries, invitations—without communicating with a real person. And while automatic certainly is convenient and efficient, it can also be impersonal. Along the way, we’ve lost the human element in many of our everyday interactions. And if you’re…
If you’re in marketing, own a business, or are prepping for a startup venture, you need to be aware of issues related to trademark, copyright, and patent law not only to protect what’s yours, but to ensure that you’re not infringing on another brand’s protected rights. But did you know that color is one of…
