As marketers, we’ve focused on Millennials a lot over the past few years. But it’s about time we pay attention to the next in line: Generation Z, or Gen Z, is fast becoming a force, with their spending power currently valued at $44 billion and growing (Forbes). Born between 1997 and 2010, Gen Zers now…
Sometimes all I need is a little push to make a purchase. I’m needing a new eyeliner, and then almost on cue—a Bobbi Brown how-to video pops up on my Instagram feed. I watch the video showing the product application (Bobbi makes it look easy). Then I click the link, add the liner to my…
While some of us may have resolved to reduce screen time in the new year (me!), social media use is on the rise. More than 3.2 billion people are now active on social media channels worldwide (Emarsys, 2019). Americans spend nearly 2.5 hours scrolling and liking every day (Digital Media World). With its pervasive reach,…
We can’t talk about color in branding without mentioning Pantone’s Color of the Year for 2020. To set the tone for the new decade, Pantone chose 19-4052 Classic Blue—a soothing, timeless, deep shade of blue. Here’s what Pantone said about its choice: “We gravitate to colors that are honest and offer the promise of protection.…
TEDx events unleash fresh ideas from local communities. Close to 50,000 TED talks have been given at 10,000 events since the program launched in 2009. Click here to see the 10 most-watched TEDx talks.
We live in the instant-gratification age. Whether we’re tracking a package or posting a survey on social media, instant status updates are expected. When managing marketing assets and inventory, real-time updates aren’t just convenient, they can help you run your business better—with greater productivity, increased brand control and at a cost savings. As your businesses…
We all like to work with and buy products from people and/or brands that we have a connection with. It’s human nature to gravitate toward something familiar or someone with whom we share a common interest. Even if your industry isn’t innately engaging or your business is more traditional, you can still make connections with existing…
I’m a dominant right-brain thinker, so I naturally gravitate toward creative marketing concepts. But the practical, left-brain side of me knows the value in using a marketing pitch that simply explains the product or service. This fact-driven approach is the essence of informational marketing—and it’s one that should be incorporated in your marketing strategy. A…
Website redesign is a multi-faceted process that requires more than strong graphic design and compelling copywriting. At Shamrock, designing and rebranding websites for our clients is among our everyday charges. When we recently carved out the time to update our own site, we followed the same discovery process and framework that we use with our…
More experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessions…like travel over a new car. Or concert tickets instead of designer shoes. Experiences matter—not only in everyday life, but also in marketing. The rise of experiential marketing gives today’s mobile-driven consumers what they want:…