Ellen is passionate about helping clients tell their stories through extraordinary brand experiences. A serious right-brainer, she is a creative visionary with a highly collaborative approach: She doesn’t work for clients; she works with them. By focusing on what makes each client and business unique, Ellen uncovers the uncommon. She leads our team in weaving these details into colorful narratives that resonate with target audiences and incite action surrounding brands, from small startups to household names. Ellen’s superpower is her quick wit, which also comes in handy raising three kids.

How DTC Brands Build Customer Loyalty

Customer loyalty is the secret sauce for creating long-term brand success. But how exactly do you earn it and keep it going? Retail Brew offers customer loyalty strategies with relatable examples of brands doing it right. Below, we’re reprinting the Retail Brew article in its entirety: Amelia Kinsinger In 2015, a direct-to-consumer brand launched with…

The 2023 Summer Intern Recap

We’ve reached that bittersweet time of year when the sun sets a little earlier and the air begins to cool. It’s also time for our summer intern to head back to campus, leaving the Shamrock offices much quieter and with less youthful swagger. While we’re sad to see her go, we’re happy to have worked…

How to Crush Your Summer Internship

In today’s competitive job market, it’s not enough to get good grades or graduate from a prestigious college or university. Employers want well-rounded candidates: those with academic knowledge, technical competency, grit, and hustle. Why intern? Beyond building your resume, an internship is an excellent opportunity to get real-world experience, helping you sharpen your skills and…