Far from it. Here’s what you need to know about SMS marketing. It’s no secret that successful digital marketing campaigns echo the pulse of consumer behavior. Today, the average American spends 5.4 hours a day on their smartphone (Provision Living). That screen time presents an invaluable opportunity for your brand to connect with your audience.…
If managing your inbox seems like a tall task, take comfort in knowing you’re not alone. On average, working professionals receive 120 emails every day (Campaign Monitor), and we check our emails every 37 minutes, or 15 times a day (Harvard Business Review). That deluge of messages affirms that email marketing isn’t going away. HubSpot recently reported…
After months of COVID lockdown, most of us have grown increasingly dependent on our digital devices. In fact, Deloitte’s 2021 Global Marketing Trends study found that more than 63% of people believe they will depend on digital technology more than they did before the pandemic, even after it ends. So, does that digital dependence make…
Whether you manage your business virtually or in a physical, brick-and-mortar space, you still interact with your customers. The human element is present in every business, which makes developing relationships with customers an absolute essential. It used to be that providing the best quality product or service earned customer loyalty. But times have changed. Today’s…
Last year, digital technology was the glue that held us together: According to Forbes, global online content consumption doubled in 2020: With WFH orders in place, video conferencing became the new norm. eCommerce sales soared. Live video streams took the place of in-person events. And people spent a lot more time on social media What…
After months of sheltering at home due to the pandemic, many of us have grown increasingly reliant on our digital devices to keep us connected to the outside world, whether it’s shopping, or work meetings, or entertainment. It’s no surprise then, that as we look ahead to 2021, digital technology will continue to drive the…
After a year that was anything but predictable, we’re all looking forward to a lot less chaos with a return to more normalcy and balance in the coming months. Not surprisingly, 2021’s graphic design trends reflect those sentiments, leading with clean, clear illustrations, the use of calm, muted colors, and classic serif fonts. Here’s what…
OLooking for new ideas or insights? Here’s what we’re listening to right now… The explosive growth of podcasts is truly remarkable. The 2021 data tallies 1,750,000+ podcasts and more than 43 million episodes (podcasthosting.org)—startling numbers when you consider there were only 500,000 active podcasts just three years ago in February 2018. If you’re a pod…
One of the big shifts we’ve seen in marketing during the pandemic is the increased demand for authentic and personal brand connections. These engaging, transparent connections are now the new normal. They’re essential to gaining customer trust and building brand loyalty, which explains why influencer marketing continues to dominate social media trends. Unlike banner ads…
As marketers we know that our industry is constantly evolving. Driven by the warp speed of digital media, it’s important to stay on top of the latest trends so we can align our marketing programs to make stronger connections with our customers. Making authentic brand connections is at the root of every successful marketing program.…