I saw a marquee sign the other day that made me laugh: Respect your parents. They passed school without Google. We’ve all become so accustomed to scrolling, clicking or asking Alexa for the info we need, that it’s hard to imagine life without modern technology. Thus, the appeal of direct mail. It’s a refreshing change…
It’s third quarter 2019 and the engaging power of video is still dominating the social media stage. And here’s why it matters to your brand: Video makes engaging connections and starts a brand-centered conversation with your customers. More than any other channel, video quickly and effectively delivers your brand message. Social video generates 1,200% more…
If you choose a bottle of wine or a bag of trail mix simply because you like the label, you’re not alone.One-third of consumer product choices are based on packaging, according to research by The Paper Worker. Packaging is an essential element of marketing strategy that makes a tangible brand connection with your audience. Packaging…
While most nonprofit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other nonprofits vying for donors’ attention—and dollars. In today’s digital age, there are a host of simple and inexpensive ways for nonprofits to stretch their budget, while optimizing marketing efforts to…
With more than 291 million active monthly users, Pinterest has become the go-to resource for everything from recipes, to makeup tutorials, to vacation destinations. Pinterest positions itself as the world’s catalog of ideas—but it’s also a prime channel for brand marketing: In a recent survey, 96% of pinners said they use Pinterest to research purchases—and…
When we’re making a purchase, most of us shop around for the best deal—or the best quality, or service, or all of the above. Which is why most leads don’t immediately convert to sales, regardless of where they enter the sales funnel. According to MarketingSherpa, 73% of leads are not ready to buy when they…
It happens to the best of us. We stare at the blinking cursor on the screen and the words just don’t come. We struggle with inspiration for illustrating a product or brand. The creative slump is real—but there are ways to overcome it. Content Marketing Institute’s Ann Gynn compiled a brainstorm of ideas for breaking…
In a world ruled by digital interaction, establishing authentic, face-to-face connections is good for business. Trade shows are great for fostering that one-on-one interaction while providing a host of growth-driving opportunities like generating sales leads, attracting new partners or buyers, and creating and furthering brand awareness. If you’re not doing so already, these events should…
In today’s digital-driven marketing world, we’re learning that print is more relevant than ever. While social media and influencer marketing still have their place, print marketing remains strong because of its perceived value. A tangible printed piece, like direct mail, makes a memorable brand connection with a shelf life that outlasts a typical social media…
It used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement. Today, customers want to feel appreciated, engaged and connected with their chosen brands. Here’s proof: 86% of buyers will pay more for a better customer experience…