Ellen is passionate about helping clients tell their stories through extraordinary brand experiences. A serious right-brainer, she is a creative visionary with a highly collaborative approach: She doesn’t work for clients; she works with them. By focusing on what makes each client and business unique, Ellen uncovers the uncommon. She leads our team in weaving these details into colorful narratives that resonate with target audiences and incite action surrounding brands, from small startups to household names. Ellen’s superpower is her quick wit, which also comes in handy raising three kids.

The Best AI Tools for Business

The “Best” AI Tools for Business (April 2024) Updated on March 25, 2024 By Alex McFarland Unite.AI is committed to rigorous editorial standards. We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. Feeling overwhelmed by the ever-growing world of AI for business? You’re not alone. Artificial…

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The Unsung Hero of Conversions: Craft CTAs That Get Results

We’ve all been there. You pour your heart and soul into crafting compelling content, meticulously design a user-friendly website or email, and strategically target the right audience. But then… crickets. Visitors browse, engage, and ultimately drift away without acting. It’s a familiar frustration often rooted in a neglected marketing element: the Call to Action (CTA).…

Unlocking The Keys to Gen Alpha Brand Loyalty

While Gen Z continues to capture headlines, Generation Alpha, born in the early 2010s, is quietly growing into a powerhouse demographic. As the first generation born entirely in the 21st century, they are digital natives, hyper-connected, and possess unique values and buying habits that demand a fresh marketing approach. A Forbes report suggests that Gen…

Marketing Trends 2024: Better Brand Engagement Right This Way

With the new year comes a fresh wave of marketing trends set to reshape how we connect with customers. In 2024, video content will continue to dominate, data-driven insights will become hyper-personalized experiences, and brand-consumer relationships will deepen with a greater emphasis on personalized experiences. This year, authenticity and transparency are the keys to unlocking…