Consistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. Itâs a struggle that Iâve helped many clients manage. At Shamrock, we help companies manage their brandsâand their marketing budgetsâusing a smart co-op marketing platform. Whether a company…
There is tremendous power in self-reflection. Iâve found that implementing the practice as part of an annual performance review can be incredibly insightful and productive. Our assessment challenges individuals to not only take stock of their personal performance and best practices, but also to look at their performance through the lens of their customers and co-workers.…
The energy in Cleveland is electric. With the Brownsâ training camp in full swing, we canât get enough of the pre-season preparation as we look forward to that first gameday kickoff. In order for the Browns to be successful, each player must do his job as it relates to the shared team goal. But if…
While most nonprofit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other nonprofits vying for donorsâ attentionâand dollars. In todayâs digital age, there are a host of simple and inexpensive ways for nonprofits to stretch their budget, while optimizing marketing efforts to…
Even though Iâm in the practice of regularly reviewing and refreshing my goals, I use this annual half-way mark as a prompt to realign and re-motivate myself. Instead of looking at my yet-to-be-accomplished goals as failures, I see the next six months as my opportunity to get better. If youâre ready to review and realign…
When weâre making a purchase, most of us shop around for the best dealâor the best quality, or service, or all of the above. Which is why most leads donât immediately convert to sales, regardless of where they enter the sales funnel. According to MarketingSherpa, 73% of leads are not ready to buy when they…
In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenges. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…
If you market your products or services to consumers, thereâs a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.5 million Americans moving annuallyâthe majority in June, July and Augustâthis consumer demographic offers immediate potential this summer. Eager to establish themselves in their new…
You donât have to be a techie to recognize the growing influence of AI technology. Or to get excited about the yet-to-be-discovered ways it will further revolutionize the way we live and work. AI is already mainstream; itâs integrated in our everyday lives (think Siri and Alexa) and has become a remarkable source of growth…
If youâve ever cleaned out your closet and felt the satisfaction that comes with purging and reorganizing, then you understand why organizing guru Marie Kondoâs system has become so wildly popular. She helps people eliminate the unnecessary to create a more streamlined, stress-free, and productive living environment. According to Feng shui philosophy, decluttering can increase…
