Whether you sell cheeseburgers or software, understanding what your customers expect from you, and then delivering on those expectations, is central to the success of your business. The truth is, merely satisfying customer expectations doesn’t cut it anymore. Today’s customers are savvy—they research products and brands prior to making purchase. They want an authentic connection…
If your brand messaging leads with features and benefits, or starts by touting your industry experience…or innovation…or history, you’re doing it old-school. Today’s savvy, well-read consumers are more interested in what your product or service can do for them. Will it make their jobs easier? Save them money? Create greater balance in their lives? Leading…
Among other lessons, the pandemic has taught us that personal connections matter. As we’ve sheltered in place and kept our distance, we’ve realized how much we truly need each other. As humans, social interaction is necessary not just to survive, but to thrive. Research shows that creating and maintaining social interactions is vital to our…
Thanks to technology, we live more informed, well-prepared lives. If we’re tracking a shipment, we not only receive delivery status updates, but a photo of the package when it arrives at our doorstep. Preparing for a flight? We get text alerts regarding gate changes or itinerary updates. Where we used to have to dig for…
You’ve likely seen a 3D-rendered photo or video either in a commercial, or a product catalog. However, you may not have realized that the realistic image you were viewing was created using digital technology. 3D rendering is a digital alternative to product photography. It allows you to change textures and materials, product design details, get…
Let’s think back to pre-COVID times. You throw a party at your house. Lots of people show up. But if they all just sit there, not talking, or laughing, or connecting with each other, it really isn’t a great party. What makes it a success—and most memorable for guests—is engagement. It’s the same with social…
It’s safe to say we’ve all got a lot going on. On average, Americans receive 121 emails and spend 2 hours and 22 minutes scrolling social media feeds every day. With so much information coming at us, it’s no wonder our attention span is only 8 seconds. Who has the time to finish a thought,…
We recently had a client approach us about redesigning their website. Unfortunately, another designer had rebranded their website and while the site looked great aesthetically, the new design and messaging didn’t reflect their brand identity. As our team approached the project, we took a few steps back to understand the brand strategy before starting the…
Let’s face it, 2020 has been quite uneventful—in the most literal way. Our current situation poses a major marketing challenge in that many organizations rely on events to drive revenue, generate new leads, boost membership, market new products and services…the list goes on. If you’re faced with trying to manage an event during these unusual…
Since the advent of COVID-19, most business operations have been turned upside down. With no definitive timeline for when business as usual will resume, moving forward with a modified marketing plan is your best bet for moving forward. For member-driven organizations like professional associations, the now-remote workplace poses a unique set of challenges. How do…
