It used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement: Today, customers want to feel appreciated, engaged and connected with their chosen brands. Consider these new statistics: 86% of buyers will pay more for a better…
If someone picked up your corporate brochure, scrolled through your website and looked at one of your ads, would they be able to readily identify your brand? If you’re not quite sure, then it’s time to rethink your brand’s graphic profile. Visual imagery is the window to your brand. Strong visual content tells your story…
We’ve all been there: The brainstorming session that ends with your team staring at words and phrases strewn across a whiteboard—but with no definitive theme, messaging or outcome. This is where creative reinforcement is required. In a recent blog on MarketingProfs, Sandra Stewart answers the call with five creativity boosters that are pure genius. What’s…
Do you grab a bottle of wine off the shelf because you like the label? Or does a sleek graphic prompt you to try a new brand of shampoo? If so, you’re not alone. One-third of consumer product choices are based on packaging, according to research by The Paper Worker. There is tremendous power…
With more than 150 million active users, Pinterest has become the go-to resource for everything from recipes and makeup tutorials, to furniture refinishing and tattoo designs. Pinterest positions itself as the world’s catalog of ideas—but it’s also a prime channel for brand marketing: In a recent survey, 93% of pinners said they use Pinterest to…
While most non-profit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other non-profits vying for donors’ attention—and dollars. In today’s digital age, there are a host of simple and inexpensive ways for a non-profit to stretch their budget, while optimizing marketing efforts…
A successful special event takes more than an engaging program and an open bar, it requires strategic marketing to drive attendance at, and create a buzz surrounding, the event experience. Following is an essential event marketing checklist to keep the effort on track: Why/Who? Consider these questions first: Why and to whom are you marketing…
Know your audience: It’s the key to every successful marketing effort. In the higher education market, when a campaign is aimed at students, there is one essential link that connects with them above all others: Their cell phones. A recent study from Baylor University found that female college students spend an average of 10 hours…
From 84 Lumber’s “The Entire Journey” In as much as the Super Bowl has become an American tradition, so has the sport of watching and rating the commercials. Today, consumers are more savvy and aware of the money spent to produce the spots and the cost to run them ($5 million for a 30-second spot…
“Your customers are only satisfied because their expectations are so low and because no one else is doing better…Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.” That’s the premise behind Ken Blanchard’s revolutionary approach to customer service. Customer feedback is gold. But…
