If you’re in marketing, own a business, or are prepping for a startup venture, you need to be aware of issues related to trademark, copyright, and patent law not only to protect what’s yours, but to ensure that you’re not infringing on another brand’s protected rights. But did you know that color is one of…
Understanding what your customers expect from you and then delivering on those expectations is central to the customer experience (CX) and, ultimately, the success of your business. What is customer experience? Customer experience, or CX, is your customers’ holistic perception of their experience with your company or brand. CX is the result of every customer’s…
The goal of most ads and other marketing content is to sell a product or service. One way to do that is to use emotional appeal, leading with aesthetics and feelings. The other is to focus on how a product or service works, articulating its advantages. That’s informational marketing. Informational marketing is an effective strategy…
If you’re working to grow your brand in today’s constantly evolving digital age, don’t overlook the power of print. Print and online marketing are becoming uniquely inseparable tools that can help you reach, engage, and influence your prospects and consumers throughout their purchase journey. Print is effective in 2022. There’s no denying the influence and…
The latest figures show that there will be an expected 3.96 billion social media users worldwide by the end of 2022—a 4.8 percent increase from a year ago (Oberlo). It’s clear that social media will continue to be a part of our daily lives. As such, it should be a primary element of your marketing…
The latest data shows that American adults spend an average of 482 minutes—or about 8 hours—using digital media each day (Statista). That’s a lot of screen time. So, it’s no surprise that the struggle is real for marketers working to overcome digital advertising fatigue. One way to combat digital overload and make breakthrough connections with…
Packaging design is an essential element of brand marketing that has the power to build brand recognition, engage consumers, and ultimately drive product sales. When you consider 94% of first impressions are design-related (ResearchGate), and one-third of consumer decision-making is based on packaging alone (MarketingProfs), it makes sense to prioritize product packaging. Here’s why product…
It’s no surprise that videos have become the most popular form of marketing content. Look around: on the bus or subway, in line at the supermarket, at a sporting event—people are tuned in to video now more than ever before. In 2022, video content will account for about 82% of overall internet traffic (Cisco), with…
In most industries, trends come and go. And marketing is no exception. In fact, we see more shifts and swings than many. Because digital media accelerates the pace of our industry, it’s in a constant state of evolution. To keep your branding relevant so you can continue to connect with your audience and further your…
The past two years have turned the event industry upside down, pushing us to be more inventive in the way we structure and manage live events to engage attendees. From tradeshows to annual meetings, audience experiences in 2022 require a different approach. If you’re planning an event, your goal is to create a sense of…
