Addiction in America is an alarming epidemic. According to federal data, overdoses are now the leading cause of preventable death among people ages 18 to 45, ahead of suicide, traffic accidents, and gun violence. Substance Use Disorder (SUD) is a mental illness—not a personal choice. The need for education, awareness, and treatment for SUD is…
In today’s era of remote work, growing e-commerce, and the lure of social media, the uptick in screen time has created digital overload. It’s no surprise that for the sake of our physical and mental health, experts recommend taking daily breaks from our digital devices to connect with the people and the world around us.…
We live in an automatic world where we’ve grown accustomed to receiving auto-replies and digital status updates, order summaries, invitations—without communicating with a real person. And while automatic certainly is convenient and efficient, it can also be impersonal. Along the way, we’ve lost the human element in many of our everyday interactions. And if you’re…
If you’re in marketing, own a business, or are prepping for a startup venture, you need to be aware of issues related to trademark, copyright, and patent law not only to protect what’s yours, but to ensure that you’re not infringing on another brand’s protected rights. But did you know that color is one of…
Understanding what your customers expect from you and then delivering on those expectations is central to the customer experience (CX) and, ultimately, the success of your business. What is customer experience? Customer experience, or CX, is your customers’ holistic perception of their experience with your company or brand. CX is the result of every customer’s…
The goal of most ads and other marketing content is to sell a product or service. One way to do that is to use emotional appeal, leading with aesthetics and feelings. The other is to focus on how a product or service works, articulating its advantages. That’s informational marketing. Informational marketing is an effective strategy…
If you’re working to grow your brand in today’s constantly evolving digital age, don’t overlook the power of print. Print and online marketing are becoming uniquely inseparable tools that can help you reach, engage, and influence your prospects and consumers throughout their purchase journey. Print is effective in 2022. There’s no denying the influence and…
The latest figures show that there will be an expected 3.96 billion social media users worldwide by the end of 2022—a 4.8 percent increase from a year ago (Oberlo). It’s clear that social media will continue to be a part of our daily lives. As such, it should be a primary element of your marketing…
The latest data shows that American adults spend an average of 482 minutes—or about 8 hours—using digital media each day (Statista). That’s a lot of screen time. So, it’s no surprise that the struggle is real for marketers working to overcome digital advertising fatigue. One way to combat digital overload and make breakthrough connections with…
Packaging design is an essential element of brand marketing that has the power to build brand recognition, engage consumers, and ultimately drive product sales. When you consider 94% of first impressions are design-related (ResearchGate), and one-third of consumer decision-making is based on packaging alone (MarketingProfs), it makes sense to prioritize product packaging. Here’s why product…
