With the explosion of the mobile market this decade, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, Mary Meekerâs 2018 internet trends report shows that more than half of the 5.9 hours that people spend on the internet each day is through mobile…
With more than 150 million active users, Pinterest has become the go-to resource for everything from recipes and makeup tutorials, to furniture refinishing and tattoo designs. Pinterest positions itself as the worldâs catalog of ideasâbut itâs also a prime channel for brand marketing: In a recent survey, 93% of pinners said they use Pinterest to…
Weâve all felt the rush of finding ourselves in the exactly the right place at the right time. Like when the front spot in the over-crowded parking lot opens just as you pull up. Or when the price of airfare drops the day youâre ready to book a flight. Digital targeting creates that same sense…
Nonprofit marketing requires a delicate balance. Often strapped with doing a lot more with a lot less, you still have to find a way to stand out among the other nonprofits vying for donorsâ attentionâand dollars. As a nonprofit, your advantage is your story. By harnessing the power of that story and communicating with your…
Digital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devicesâfunctionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach. A…
Iâm always impressed by a creative email subject lineâone that grabs my attention and makes me click and open. In the marketing business, thatâs pure gold: The ability to make a brand connection with your audience and prompt the desired response. Email is a great way to make those connections, while getting the most bang…
The holiday season is officially upon us: The ideal time to revisit your year-end social media strategy to make sure youâre taking advantage of every opportunity to make memorable brand connections with your audience. This article (reprinted in its entirety) from MarketingProfs Today is a good read that outlines seven tips for reviewing and recalibrating…
It used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement: Today, customers want to feel appreciated, engaged and connected with their chosen brands. Consider these new statistics: 86% of buyers will pay more for a better…
The engaging power of video is captivating the social media stage. Live video (Facebook Live) and ephemeral (disappearing) content via Instagram Stories are two trends that are pushing video as an essential element of social media marketing. And with good reasonâvideo makes powerful connections and starts a brand-centered conversation with your customers. When it comes to…
In July 2015, we ran this blog about integrated marketingâand now, two years later, the argument for integrating multiple channels as part of a strategic marketing effort still rings strikingly true. As digital media channels continue to become more pervasive, we need to incorporate those touches along with off-line connections, to make solid, memorable brand…
