Website redesign is a multi-faceted process that requires more than strong graphic design and compelling copywriting. At Shamrock, designing and rebranding websites for our clients is among our everyday charges. When we recently carved out the time to update our own site, we followed the same discovery process and framework that we use with our…
More experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessions…like travel over a new car. Or concert tickets instead of designer shoes. Experiences matter—not only in everyday life, but also in marketing. The rise of experiential marketing gives today’s mobile-driven consumers what they want:…
I saw a marquee sign the other day that made me laugh: Respect your parents. They passed school without Google. We’ve all become so accustomed to scrolling, clicking or asking Alexa for the info we need, that it’s hard to imagine life without modern technology. Thus, the appeal of direct mail. It’s a refreshing change…
It’s third quarter 2019 and the engaging power of video is still dominating the social media stage. And here’s why it matters to your brand: Video makes engaging connections and starts a brand-centered conversation with your customers. More than any other channel, video quickly and effectively delivers your brand message. Social video generates 1,200% more…
If you choose a bottle of wine or a bag of trail mix simply because you like the label, you’re not alone.One-third of consumer product choices are based on packaging, according to research by The Paper Worker. Packaging is an essential element of marketing strategy that makes a tangible brand connection with your audience. Packaging…
While most nonprofit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other nonprofits vying for donors’ attention—and dollars. In today’s digital age, there are a host of simple and inexpensive ways for nonprofits to stretch their budget, while optimizing marketing efforts to…
With more than 291 million active monthly users, Pinterest has become the go-to resource for everything from recipes, to makeup tutorials, to vacation destinations. Pinterest positions itself as the world’s catalog of ideas—but it’s also a prime channel for brand marketing: In a recent survey, 96% of pinners said they use Pinterest to research purchases—and…
When we’re making a purchase, most of us shop around for the best deal—or the best quality, or service, or all of the above. Which is why most leads don’t immediately convert to sales, regardless of where they enter the sales funnel. According to MarketingSherpa, 73% of leads are not ready to buy when they…
It happens to the best of us. We stare at the blinking cursor on the screen and the words just don’t come. We struggle with inspiration for illustrating a product or brand. The creative slump is real—but there are ways to overcome it. Content Marketing Institute’s Ann Gynn compiled a brainstorm of ideas for breaking…
In a world ruled by digital interaction, establishing authentic, face-to-face connections is good for business. Trade shows are great for fostering that one-on-one interaction while providing a host of growth-driving opportunities like generating sales leads, attracting new partners or buyers, and creating and furthering brand awareness. If you’re not doing so already, these events should…
