When was the last time you had to wonder when a package would arrive or if your flight was on time? Today, we expect timely status updates so that we can plan or react accordingly. Similarly, when you’re managing your marketing program, real-time updates aren’t just convenient. They’re essential to helping you run your business…
Despite the popularity of social channels, tried and true email marketing remains essential for successful branding. Because people can check their email at any time on multiple devices, connecting with your audience through their inbox is easier than ever. Beyond its convenience, email marketing is an effective tool for engaging your audience, nurturing customer relationships,…
If you’re working to nurture and convert new leads into customers, it’s hard to beat the potential of landing pages. These digital brand-building pages are effective, cost-efficient tools that function as part of your overall marketing strategy: Generally, the goal of a landing page is to build leads that you can nurture further along in…
The big game is this Sunday. But whether your team is playing or not, you can still tune in to enjoy the Super Bowl commercials. What’s More Enticing: The Super Bowl Game or The Ads? A Statista survey among viewers in the United States found that 43 percent of respondents said they tuned in to…
Given the rising cost of living, we’re all more discerning about the products and services we buy. For marketers, that means prioritizing brand transparency and authenticity to help build trust and loyalty among our existing customers while attracting new prospects. Digital marketing is an excellent tool for making those immediate and real brand connections. To…
If it’s your job to promote and grow your business, staying current on the latest industry trends is essential. From retailers to manufacturers, every company uses marketing tools to make meaningful, engaging connections with their existing customers and attract new ones, too. The key to getting it right is continuously aligning your marketing program to…
We’ve all gotten used to providing our personal information when downloading content or making an in-app purchase. In today’s digital world, it’s what we do—but not all of us feel entirely confident sharing that personal info. According to Statista, most people in America are somewhat worried about their personal data being collected online: Only 17%…
If you’re a marketing director or digital marketing manager, it’s your responsibility to develop and maintain a website that reflects your brand. It’s also your job to ensure that customers—and prospects looking for the products and services you offer—find your site when they’re searching online. Therein lies the power of search engine optimization or SEO.…
Failing to keep your website up to date is a lot like leaving your holiday lights up all year long. It sends the message that you’re lagging behind or perhaps just lazy. As your company website is often your customer’s first impression of your brand, it’s wise to prioritize regular updates. According to a survey…
Franchise owners today have a lot of hurdles to overcome. From keeping good employees on the payroll to managing an unpredictable supply chain, it can be rough out there. So, to help grow your franchise business, control what you can. Digital marketing is an excellent place to start. Digital marketing can help your franchise thrive.…
