There’s a lot of buzz surrounding the importance self-care: the self-initiated effort to assess, and then take an active role in preserving or improving, one’s health. And why not? Being aware of what we need or lack, and then identifying how we can improve, can improve our quality of life. That same self-reflective, re-calibration practice…
A successful special event takes more than an engaging program and an open bar, it requires strategic marketing to drive attendance at, and create a buzz surrounding, the event experience. Following is an essential event marketing checklist to keep the effort on track. Why/Who? Consider these questions first: Why and to whom are you marketing…
More experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessions…like travel over a new car; or concert tickets instead of designer shoes. Experiences matter—not only in everyday life, but also in marketing. The rise of experiential marketing gives today’s mobile-driven consumers what they want:…
Digital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devices—functionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach. A…
If you’re thinking that in today’s digital age, direct mail marketing is dead, think again. Research shows that printed media resonates with consumers. 70% of Americans consider physical mail “more personal” than email (Experian Data Quality Group) 60% of ad mail recipients will visit the website if it is listed on the ad (Experian Data…
What’s your favorite color? I have two—red and orange. I’ve always gravitated toward red and orange because it’s vibrant, energetic and just fun. Our personal perceptions and experiences play a big part in the feelings that we have about specific colors. Yet, there is science behind color theory. Studies show that color can persuade and…
Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume every day. According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. As a marketer, how do you make sure your customers don’t simply scroll right by…
When we’re making a purchase, most of us shop around for the best deal—or the best quality, or service, or all of the above. Which is why most leads don’t immediately convert to sales, regardless of where they enter the sales funnel. According to MarketingSherpa, 73% of leads are not ready to buy when they…
It’s no surprise that in today’s mobile world, incorporating video in your marketing program is essential to making brand connections with your customers. MarketingProfs today released an infographic that sums up the state of video marketing, capturing the latest data about video and trends to watch in 2018. Here are a few highlights: • Video…
The holiday season is officially upon us: The ideal time to revisit your year-end social media strategy to make sure you’re taking advantage of every opportunity to make memorable brand connections with your audience. This article (reprinted in its entirety) from MarketingProfs Today is a good read that outlines seven tips for reviewing and recalibrating…
