If you think that business stationery is a relic of the past, think again. Even in today’s digital era, the impact of tangible business connections on brand perception and relationship building is substantial. Because we live in a time when digital communication dominates, the significance of physical business stationery can be overlooked. But it’s relevant…
If you’ve got a stocked pantry and food in your fridge, it’s not likely you know what it feels like to go to bed hungry. Or the worry that comes from not knowing where your family’s next meal will come from. For over 25 years, Hunger Network of Greater Cleveland has worked to eliminate those…
If you’re working to nurture and convert new leads into customers, it’s hard to beat the potential of landing pages. These digital brand-building pages are effective, cost-efficient tools that function as part of your overall marketing strategy: Generally, the goal of a landing page is to build leads that you can nurture further along in…
To be successful in brand marketing, you’ve got to keep your finger on the pulse of trending media channels and consumer behaviors. At the same time, you can’t overlook the essentials. Print is a long-time marketing tool that has not only endured. It’s currently enjoying a bump in user appeal. If you’re not incorporating print…
Try to imagine life without lightsaber wars or baby Yoda Halloween costumes. It’s not a happy thought. Few icons in pop culture have endured quite like Star Wars fandom. The film franchise has remained relevant for more than four decades. On May 25, 1977, “Star Wars: Episode IV – A New Hope” was released—the iconic…
AI technology tools are creating much buzz: Last week, an AI-generated song featuring Drake and The Weeknd was removed from streaming platforms, citing copyright issues. But while AI-generated audio is still relatively new territory, the technology tool shows promise in some marketing applications: using voice AI tools to personalize audio ads. Marketing Brew explains how…
Like all other elements in brand marketing, graphic design continues to evolve and innovate. From technological advancements to changing consumer preferences, designers must constantly adapt to create content that resonates with their audience. So, if you’re tasked with creating brand content that connects and engages your customers, keeping up with the latest graphic design trends…
Generation Z is the youngest, most ethnically diverse, and largest generation in American history, making up 20% of the US population in 2023 and positioned to surpass Gen X in its number of US buyers by 2025 (Source). But contrary to negative stereotypes about these “digital natives” being addicted to technology and unable to handle…
Color has a powerful psychological influence on the human brain. So, it’s no surprise that color is essential to brand marketing success. As visual beings, we process imagery much faster than plain text or audio content. By studying the impact of color on human emotions and behaviors and then harnessing and applying that influence in…
You’ve likely heard of ChatGPT, the general-purpose, conversational AI chatbot from OpenAI that’s generated much buzz over the past few months. So, why all the excitement? While AI-powered bots aren’t new or novel, CNET.com argues this chatbot is worth our attention due to its intuitive nature. “The bot remembers the thread of your dialogue, using…
