Establishing rapport and building customer relationships is the foundation of every successful business. And marketers know that tracking and gathering customer data is essential to creating those valuable connections. It all starts with getting to know your customer. Inc. magazine notes that data is the secret to better understanding your customers’ wants and needs: “When…
In today’s competitive job market, employee recognition has become essential for attracting and retaining top talent regardless of company size, industry, or market. While experts see the great resignation coming to a halt, people are still seeking new job opportunities in 2023. Talent turnover and scarcity will remain a risk for companies this year, with…
Direct mail is making a comeback in 2023, and it continues to deliver the best response rate, conversion, and ROI of any marketing channel. So, it’s no surprise that, according to The Mail Shark, direct mail spend—at $38.5 billion—accounts for the largest portion of US local advertising spend. Here are a few supporting statistics that…
The big game is this Sunday. But whether your team is playing or not, you can still tune in to enjoy the Super Bowl commercials. What’s More Enticing: The Super Bowl Game or The Ads? A Statista survey among viewers in the United States found that 43 percent of respondents said they tuned in to…
Well-designed packaging is essential to product marketing success, robust sales, and a healthy bottom line. We know that packaging design influences consumer behavior. Specifically, packaging affects our choices and how we experience and interact with a product—factors that can lead to product and brand loyalty. Attractive, engaging packaging differentiates your product from competitors and helps…
Given the rising cost of living, we’re all more discerning about the products and services we buy. For marketers, that means prioritizing brand transparency and authenticity to help build trust and loyalty among our existing customers while attracting new prospects. Digital marketing is an excellent tool for making those immediate and real brand connections. To…
Marketing trends and best practices change at a rapid pace. As marketers, it’s our job to keep up with what’s new, while balancing what’s hot with what works best for our brand. Keeping up in 2023 also means letting go—leaving behind the marketing trends that are on their way out. Those losing steam as well…
If it’s your job to promote and grow your business, staying current on the latest industry trends is essential. From retailers to manufacturers, every company uses marketing tools to make meaningful, engaging connections with their existing customers and attract new ones, too. The key to getting it right is continuously aligning your marketing program to…
Our job as marketers is to engage and educate our existing and potential customers about our products and services. Both contextual and behavioral targeting are useful tools for doing just that by ensuring that ads are placed in front of users who are most likely to make a purchase. But which is most effective? This…
We’ve all gotten used to providing our personal information when downloading content or making an in-app purchase. In today’s digital world, it’s what we do—but not all of us feel entirely confident sharing that personal info. According to Statista, most people in America are somewhat worried about their personal data being collected online: Only 17%…
