If youâre a marketing director or digital marketing manager, itâs your responsibility to develop and maintain a website that reflects your brand. Itâs also your job to ensure that customersâand prospects looking for the products and services you offerâfind your site when theyâre searching online. Therein lies the power of search engine optimization or SEO.…
DetailsWhether youâre into pumpkin spice lattes or Saturday afternoon tailgates, the seasonal shift to fall holds something special for all of us. And if youâre in charge of brand marketing, the change of season also allows you to connect with your prospects and customers in new ways. The OG kickoff to fall is Oktoberfest in…
DetailsWho doesnât like an unexpected gift or freebie? Most of us would agree that thereâs something about receiving a gift, giveaway, or reward that makes us feel happy and gratified. That feel-good emotional response is the superpower behind employee kits: Well-designed employee kits say a lot about your company or brand without uttering a word…
DetailsWe all know a talkerâthat colleague who can walk into a room and quickly strike up a conversation or deliver a sales pitch with complete confidence. On the other end of the spectrum, most of us also know a person who is a patient and thoughtful listener. Both are redeeming qualities. And both are essential…
DetailsWould you rather listen to someone tell an interesting story about how their product can help you solve a specific problem? Or simply hear the facts about their product? I think we all agree that a story is much more compelling. Thatâs because storytelling is relatable, which is how we want our customers to see…
DetailsIf youâre in charge of brand marketing, you know that it can be challenging to keep up with ever-changing digital media trends and best practices to improve organic reach. This is where promotional items and swag really shine. Because your company logo is the most recognizable brand identifier, itâs no surprise that the repeat impressions…
DetailsIf you used a smart device today to search for a product or turn on your lights, you get it: Voice-enabled technology makes everyday life easier. Similarly, sound technology is being turned into a brand marketing opportunity thatâs simplifying the way we connect with our customers and prospects. A sonic identity uses the power of…
DetailsDigital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. Thatâs a lot of brand information coming at us. If you need to educate your audience about your product or service, persuade them to buy, or influence their behavior, then you need to incorporate infographics in your brand…
DetailsFailing to keep your website up to date is a lot like leaving your holiday lights up all year long. It sends the message that youâre lagging behind or perhaps just lazy. As your company website is often your customerâs first impression of your brand, itâs wise to prioritize regular updates. According to a survey…
Detailsby Victor Blasco This article about how to make a knockout company-culture video was published by MarketingProfs last weekâitâs well worth your time: Considering how most customers engage with brands nowadays, you are missing out on a powerful marketing tool if your company lacks a great company-story video. Those videos make for fantastic recruiting tools,…
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