We’ve all gotten used to providing our personal information when downloading content or making an in-app purchase. In today’s digital world, it’s what we do—but not all of us feel entirely confident sharing that personal info. According to Statista, most people in America are somewhat worried about their personal data being collected online: Only 17%…
DetailsCorporate incentive travel is back. With a rebounding travel industry, some relief in supply chain backups, and lifted travel restrictions, more companies today are offering reward trips for their leadership and top performers. After two years of canceled events and hybrid gatherings, incentive travel has made a comeback in 2022 and is trending upward in…
DetailsHalloween decorations are packed away. Thanksgiving is in sight. And we’re only seven weeks out from Christmas. Maybe you got a jump on your holiday shopping. But, if you’re like most of us, you still have a lot of merry to manage before the holiday season arrives. If you need gift ideas for the important…
DetailsIf you’re a marketing director or digital marketing manager, it’s your responsibility to develop and maintain a website that reflects your brand. It’s also your job to ensure that customers—and prospects looking for the products and services you offer—find your site when they’re searching online. Therein lies the power of search engine optimization or SEO.…
DetailsWhether you’re into pumpkin spice lattes or Saturday afternoon tailgates, the seasonal shift to fall holds something special for all of us. And if you’re in charge of brand marketing, the change of season also allows you to connect with your prospects and customers in new ways. The OG kickoff to fall is Oktoberfest in…
DetailsWho doesn’t like an unexpected gift or freebie? Most of us would agree that there’s something about receiving a gift, giveaway, or reward that makes us feel happy and gratified. That feel-good emotional response is the superpower behind employee kits: Well-designed employee kits say a lot about your company or brand without uttering a word…
DetailsWe all know a talker—that colleague who can walk into a room and quickly strike up a conversation or deliver a sales pitch with complete confidence. On the other end of the spectrum, most of us also know a person who is a patient and thoughtful listener. Both are redeeming qualities. And both are essential…
DetailsWould you rather listen to someone tell an interesting story about how their product can help you solve a specific problem? Or simply hear the facts about their product? I think we all agree that a story is much more compelling. That’s because storytelling is relatable, which is how we want our customers to see…
DetailsIf you’re in charge of brand marketing, you know that it can be challenging to keep up with ever-changing digital media trends and best practices to improve organic reach. This is where promotional items and swag really shine. Because your company logo is the most recognizable brand identifier, it’s no surprise that the repeat impressions…
DetailsIf you used a smart device today to search for a product or turn on your lights, you get it: Voice-enabled technology makes everyday life easier. Similarly, sound technology is being turned into a brand marketing opportunity that’s simplifying the way we connect with our customers and prospects. A sonic identity uses the power of…
Details
