If you’re thinking newsletters are old school, think again. Now upgraded to an easy-to-consume digital format, these communications are an important element of branding. Enewsletters provide a unique opportunity to connect with your customers on a very personal level, delivering content that they believe is worth their time and attention, and that (hopefully) keeps them…Details
How much thought have you given to developing your personal brand? Not your company or your product—but your personal profile. When you consider that most people are comfortable around those they know, and that people like to do business with those they like, it’s important to help people make an authentic connection with you. Personal…Details
There’s still a lot of uncertainty out there. As some states slowly roll into return-to-normal operations, we’re all watching closely to see how they fare. But the reality is, no matter when local restrictions are lifted, most of us will return to our offices to face the same dilemma: How to navigate the new business…Details
Need More Zen In Your Life? The mindfulness apps, inspirational resources + good stuff keeping us balanced right now.
What we’ve learned during these weeks spent sheltering at home is that tapping into new growth opportunities and expanding our horizons by seeking new perspective has really helped us to better manage the stress we’ve been feeling. Here’s Shamrock’s collective list of what we’re using right now to keep us steady. Get in your head.…Details
Will Zoom Be Part of Your New Business Normal? Be Ready with Video Conferencing Tips, Hacks + Etiquette 101
A month ago, many of us were new to the fully-remote workplace. Fast forward through the work-from-home lock down and Zoom video conferences have become the everyday normal. In many ways, we’re better off due to the shift to video conferencing technology: Zooming has taught us a lot. For instance, our team at Shamrock agrees…Details
While Earth Day celebrates its 50th anniversary today, many of us are left searching for ways to commemorate the event while working remotely. At Shamrock, we’re moving our annual outdoor cleanup effort to later this year. Picking up litter and sprucing up the areas near our offices is something we plan to do together as…Details
Is Your Social Media Marketing Falling Flat? Follow These Social Media Trends For Stronger Brand Connections.
Now more than ever, social media use is on the rise. 49% of U.S. respondents to a GlobalWebIndex survey said they are reading more news stories on social media channels as a result of the COVID-19 outbreak, making it the primary motivator to use social networks across all market, gender, and income levels. Americans have…Details
Do I have your attention? If I do, it won’t be for long. According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where a strong call…Details
In the midst of our crazy new normal created by COVID-19, we’re seeing examples of creative connectivity everywhere. Kids holding signs outside nursing home windows to show love for residents inside, community dance parties on apartment balconies, teachers leaving board games at their students’ doorsteps to encourage family fun during lock down. In times like…Details
Over the past few weeks, pretty much everything has changed about the way we work in America. With social distancing and even lockdown in effect in cities nationwide due to the pandemic, many of us are tasked with working from home—some of us, for the first time ever. So, how do we get through it?…Details