It used to be that when we picked up a magazine or newspaper, we actually had to read content to get the advertiser’s brand message. But that was then. Today, augmented reality (AR) has taken print to a 3D level: By immersing the user in a living, moving virtual world, AR has completely changed how…Details
Are you using promotional products as part of your marketing program? Make tangible brand connections
In this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to success. Promotional products are the ideal source for equilibrium in your marketing program because they make a brand impression offline. Think about it: How many logoed t-shirts do you…Details
When people think printing, they think Shamrock. Because Shamrock is an industrial printing resource, among our extensive marketing service offerings, some people make the assumption that we’ve got 3-D printers in our warehouses. But there is a misnomer about 3-D printing: It is a new (and expensive) technology that’s used for special applications. 3-D printers…Details
Out with the old, in with the new… Changing your daily habits is the ultimate deep cleanse for your business
We’re already at the end of January: So, how are you doing with those New Year’s resolutions? I’m still hearing people talk about reorganizing, streamlining, detoxing. But just how do you get there—how do you make those self-promises (or goals) stick? I contend that this year, I’m “making healthy a habit.” And that goes beyond the obvious…Details
To be successful, every team needs to develop solid fundamentals, follow a smart playbook, employ a talented coaching staff—an all-star recruiting classes doesn’t hurt—and the free agent market is always a good source for adding talent… I could write an entire post using cheesy game-day references that link business and sport. But I won’t. The…Details
Here’s to your health- Mustaches in Movember remind us all to take care of the important stuff—and encourage our family and friends to do the same
During this past month, the global Movember Foundation challenged men to grow mustaches to raise awareness about, and funds for, men’s health programs—particularly prostate cancer, testicular cancer and mental illness. I participated and went full-on no shave with a beard and moustache. Other than simplifying my morning routine, Movember has taught me a few important…Details
When we were kids, my mom made us finish all of the food on our plates—and as many of you can probably relate, she’d remind us that there were kids in the world who didn’t have anything to eat. Even so, we weren’t feeling so lucky to have broccoli sitting in front of us. Fast…Details
Safety first. In this age of security breaches and computer hacks, we’re wise to take steps to protect our personal data and that of our customers.
Have you ever Googled yourself? I have; and I’ve also run other test searches about myself. The amount of personal information, or data, that’s out there floating around in cyberspace is mind-boggling. And I know enough to know that the data I see, and have access to, is only a fraction of what exists. Data…Details
Creatures of habit. Back to school, back to routine: Now is a great time to take stock of daily habits—and make changes.
We all have our routines and habits—both good and bad. For most of our kids, the summer routine of late nights and lazy mornings is about to come to an abrupt end with school back in session. While we’re helping them make that transition, it’s the perfect opportunity for us to take a look at…Details
Love it or hate it, the social media movement is here to stay. It’s hard to imagine life before “friending” and “selfies” became common-speak. It was 10 years ago that Mark Zuckerberg launched Facebook from his Harvard dorm room. And now, fast-forward to 2014: Facebook has 1.15 billion active users. It’s hard to wrap your…Details