Among other lessons, the pandemic has taught us that personal connections matter. As weāve sheltered in place and kept our distance, weāve realized how much we truly need each other. As humans, social interaction is necessary not just to survive, but to thrive. Research shows that creating and maintaining social interactions is vital to our…
DetailsThanks to technology, we live more informed, well-prepared lives. If weāre tracking a shipment, we not only receive delivery status updates, but a photo of the package when it arrives at our doorstep. Preparing for a flight? We get text alerts regarding gate changes or itinerary updates. Where we used to have to dig for…
DetailsWeāve all been here: Youāre enjoying yourself at a party only to get cornered by that personāthe one who sucks you into a one-sided conversation. Youāre unable to get a word in edgewise. And with no back-and-forth banter itās nearly impossible to find a break that allows for a graceful exit. Youāre stuck. It can…
DetailsWhen Iām working long hours on a pitch or presentation, I always welcome a few mental breaks to keep me focused. For some people, pausing during their workday to play a game is just the diversion they need to help them stay on task. Games can be a great way to improve your mood, clear…
DetailsYouāve likely seen a 3D-rendered photo or video either in a commercial, or a product catalog. However, you may not have realized that the realistic image you were viewing was created using digital technology. 3D rendering is a digital alternative to product photography. It allows you to change textures and materials, product design details, get…
DetailsLetās think back to pre-COVID times. You throw a party at your house. Lots of people show up. But if they all just sit there, not talking, or laughing, or connecting with each other, it really isnāt a great party. What makes it a successāand most memorable for guestsāis engagement. Itās the same with social…
DetailsItās safe to say weāve all got a lot going on. On average, Americans receive 121 emails and spend 2 hours and 22 minutes scrolling social media feeds every day. With so much information coming at us, itās no wonder our attention span is only 8 seconds. Who has the time to finish a thought,…
DetailsWe recently had a client approach us about redesigning their website. Unfortunately, another designer had rebranded their website and while the site looked great aesthetically, the new design and messaging didnāt reflect their brand identity. As our team approached the project, we took a few steps back to understand the brand strategy before starting the…
DetailsLetās face it, 2020 has been quite uneventfulāin the most literal way. Our current situation poses a major marketing challenge in that many organizations rely on events to drive revenue, generate new leads, boost membership, market new products and servicesā¦the list goes on. If youāre faced with trying to manage an event during these unusual…
DetailsIf thereās one thing that working from home has taught us over the past few months, itās that managing some of our business functions online actually increases efficiency and productivity. But for certain marketing tasksālike company storesāthe digital format has long been the smarter way to go. It saves companies a significant amount of time…
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