In this era of podcasts, YouTube channels and online news sources, itâs easier than ever to continuously build upon your base of knowledge and experience. In addition to learning new stuff, itâs wise to look at our everyday actions to make sure weâre aligned to reach our goals. This is particularly true of marketing: While…
DetailsThereâs a lot of buzz surrounding the importance self-care: the self-initiated effort to assess, and then take an active role in preserving or improving, oneâs health. And why not? Being aware of what we need or lack, and then identifying how we can improve, can improve our quality of life. That same self-reflective, re-calibration practice…
DetailsWhen it comes to quickly and effectively delivering a brand message, there is power in video marketing. According to data from Brightcove, social video generates 1,200% more shares than text and images combined. And video drives a whopping 157% increase in organic traffic from search engines. Why is video important? At Shamrock, we see video…
DetailsA successful special event takes more than an engaging program and an open bar, it requires strategic marketing to drive attendance at, and create a buzz surrounding, the event experience. Following is an essential event marketing checklist to keep the effort on track. Why/Who? Consider these questions first: Why and to whom are you marketing…
DetailsWeâve all felt the rush of finding ourselves in the exactly the right place at the right time. Like when the front spot in the over-crowded parking lot opens just as you pull up. Or when the price of airfare drops the day youâre ready to book a flight. Digital targeting creates that same sense…
DetailsNonprofit marketing requires a delicate balance. Often strapped with doing a lot more with a lot less, you still have to find a way to stand out among the other nonprofits vying for donorsâ attentionâand dollars. As a nonprofit, your advantage is your story. By harnessing the power of that story and communicating with your…
DetailsKnow your audience. Itâs the basic first-step when youâre approaching any marketing taskâand making corporate apparel selections is no exception. Whether youâre buying branded items for your own team or purchasing apparel as gifts or giveaways for clients and vendors, start by first considering who youâre targeting. Millennials have surpassed Gen Xers and Baby Boomers…
DetailsMore experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessionsâŚlike travel over a new car; or concert tickets instead of designer shoes. Experiences matterânot only in everyday life, but also in marketing. The rise of experiential marketing gives todayâs mobile-driven consumers what they want:…
DetailsSummertime is non-stop busy. Barbeques, vacations, reunionsâthis is the time of year to enjoy and make memories. Itâs also a great time to do good for those in need. At Shamrock, our team organizes charitable giving and volunteer opportunities year-round. And we donât take the summer off. The recent and tragic losses of Kate Spade…
Details
