As marketers, weāve focused on Millennials a lot over the past few years. But itās about time we pay attention to the next in line: Generation Z, or Gen Z, is fast becoming a force, with their spending power currently valued at $44 billion and growing (Forbes). Born between 1997 and 2010, Gen Zers now…
DetailsWhen youāre tasked with making lasting brand impressions, adding the right promotional products to your marketing mix is a must. Trending promotional products and apparel pack major branding punch. 90% of people who receive a promotional product say they remember the branding when encountering it again (PPAI). And when you consider the shelf life of…
DetailsLife is full of challenges. Most of us have faced adversity at some point in our lives. And while some of us show strength and resolve during tough times, others melt under the pressure. How do you handle difficult times in your life? The way you respondāand the resulting outcomeāis within your control. Based on…
DetailsSometimes all I need is a little push to make a purchase. Iām needing a new eyeliner, and then almost on cueāa Bobbi Brown how-to video pops up on my Instagram feed. I watch the video showing the product application (Bobbi makes it look easy). Then I click the link, add the liner to my…
DetailsDid you know that one large tree can provide a full day’s supply of oxygen for four people? Trees are pretty amazing. They help clean the air we breathe, filter the water we drink, and provide habitat for more than 80% of the world’s terrestrial biodiversity. Forests create jobs for more than a billion people…
DetailsWhile some of us may have resolved to reduce screen time in the new year (me!), social media use is on the rise. More than 3.2 billion people are now active on social media channels worldwide (Emarsys, 2019). Americans spend nearly 2.5 hours scrolling and liking every day (Digital Media World). With its pervasive reach,…
DetailsWe canāt talk about color in branding without mentioning Pantoneās Color of the Year for 2020. To set the tone for the new decade, Pantone chose 19-4052 Classic Blueāa soothing, timeless, deep shade of blue. Hereās what Pantone said about its choice: āWe gravitate to colors that are honest and offer the promise of protection.…
DetailsTEDx events unleash fresh ideas from local communities. Close to 50,000 TED talks have been given at 10,000 events since the program launched in 2009. Click here to see the 10 most-watched TEDx talks.
DetailsWe live in the instant-gratification age. Whether weāre tracking a package or posting a survey on social media, instant status updates are expected. When managing marketing assets and inventory, real-time updates arenāt just convenient, they can help you run your business betterāwith greater productivity, increased brand control and at a cost savings. As your businesses…
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