We canāt talk about color in branding without mentioning Pantoneās Color of the Year for 2020. To set the tone for the new decade, Pantone chose 19-4052 Classic Blueāa soothing, timeless, deep shade of blue. Hereās what Pantone said about its choice: āWe gravitate to colors that are honest and offer the promise of protection.…
DetailsTEDx events unleash fresh ideas from local communities. Close to 50,000 TED talks have been given at 10,000 events since the program launched in 2009. Click here to see the 10 most-watched TEDx talks.
DetailsWe live in the instant-gratification age. Whether weāre tracking a package or posting a survey on social media, instant status updates are expected. When managing marketing assets and inventory, real-time updates arenāt just convenient, they can help you run your business betterāwith greater productivity, increased brand control and at a cost savings. As your businesses…
DetailsAccording to a recent report by Industry Week, Americans attend more than 25 million meetings each day. And we waste approximately $37 billion on unproductive meetings annually. The reality: client sales meetings are essential; and when approached with thorough planning and preparation, they can be incredibly productive. I spent years as a straight-commission sales rep.…
DetailsWe all like to work with and buy products from people and/or brands that we have a connection with. Itās human nature to gravitate toward something familiar or someone with whom we share a common interest.Ā Even if your industry isnāt innately engaging or your business is more traditional, you can still make connections with existing…
DetailsIām a dominant right-brain thinker, so I naturally gravitate toward creative marketing concepts. But the practical, left-brain side of me knows the value in using a marketing pitch that simply explains the product or service. This fact-driven approach is the essence of informational marketingāand itās one that should be incorporated in your marketing strategy. A…
DetailsChange is good. And itās also inevitable. At some point, weāll all experience some degree of change in our personal and professional lives. But, managing those transitions is something that some of us seem to be better at than others. As a person who has weathered a few transitional storms, hereās what I can share:…
DetailsWebsite redesign is a multi-faceted process that requires more than strong graphic design and compelling copywriting. At Shamrock, designing and rebranding websites for our clients is among our everyday charges. When we recently carved out the time to update our own site, we followed the same discovery process and framework that we use with our…
Details
