If managing your inbox seems like a tall task, take comfort in knowing youâre not alone. On average, working professionals receive 120 emails every day (Campaign Monitor), and we check our emails every 37 minutes, or 15 times a day (Harvard Business Review). That deluge of messages affirms that email marketing isnât going away. HubSpot recently reported…
DetailsAfter months of COVID lockdown, most of us have grown increasingly dependent on our digital devices. In fact, Deloitteâs 2021 Global Marketing Trends study found that more than 63% of people believe they will depend on digital technology more than they did before the pandemic, even after it ends. So, does that digital dependence make…
DetailsWhether you manage your business virtually or in a physical, brick-and-mortar space, you still interact with your customers. The human element is present in every business, which makes developing relationships with customers an absolute essential. It used to be that providing the best quality product or service earned customer loyalty. But times have changed. Today’s…
DetailsLast year, digital technology was the glue that held us together: According to Forbes, global online content consumption doubled in 2020: With WFH orders in place, video conferencing became the new norm. eCommerce sales soared. Live video streams took the place of in-person events. And people spent a lot more time on social media What…
DetailsAfter months of sheltering at home due to the pandemic, many of us have grown increasingly reliant on our digital devices to keep us connected to the outside world, whether it’s shopping, or work meetings, or entertainment. Itâs no surprise then, that as we look ahead to 2021, digital technology will continue to drive the…
DetailsAfter a year that was anything but predictable, weâre all looking forward to a lot less chaos with a return to more normalcy and balance in the coming months. Not surprisingly, 2021âs graphic design trends reflect those sentiments, leading with clean, clear illustrations, the use of calm, muted colors, and classic serif fonts. Hereâs what…
DetailsThe meetings and events industry took a big hit in 2020 with many in-person events cancelled and others transitioning to virtual formats. The upside: We learned a lot about technology, creativity and resilience as we worked to overcome the hurdles created by the pandemic. We embrace these lessons as we prepare for meetings and events…
DetailsAs the pandemic has shifted us further away from in-store product browsing and purchasing, packaging has taken on even greater significance: With less foot-traffic in stores, product packaging is one of the only physical touch points between many brands and their customers, which underscores the importance of making the most of those brand engagement opportunities.…
DetailsOLooking for new ideas or insights? Hereâs what weâre listening to right now⌠The explosive growth of podcasts is truly remarkable. The 2021 data tallies 1,750,000+ podcasts and more than 43 million episodes (podcasthosting.org)âstartling numbers when you consider there were only 500,000 active podcasts just three years ago in February 2018. If youâre a pod…
DetailsHot Promotional Products for 2021 provide a way to strengthen customer connections. Youâve likely heard these words from Maya Angelou: âI’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.â That famous quote is relevant not only in a personal…
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