After enjoying a relaxing holiday weekend in NE Ohio, we canât help but reflect on all that we have to be thankful forâand to think about how we can help the people of Houston who are dealing with aftermath of Harvey. If you havenât yet donated, or if youâd like to give to a national…
DetailsWeâve all been there: The brainstorming session that ends with your team staring at words and phrases strewn across a whiteboardâbut with no definitive theme, messaging or outcome. This is where creative reinforcement is required. In a recent blog on MarketingProfs, Sandra Stewart answers the call with five creativity boosters that are pure genius. Whatâs…
DetailsIf you have kids then you already know: Back-to-school season is upon us. As my family has been busy shopping, organizing, and preparing to get back on a regular everyday schedule, itâs got me thinking about routine and its many benefits. Many of us have a morning routine that we follow. Whether that includes journaling,…
DetailsIn July 2015, we ran this blog about integrated marketingâand now, two years later, the argument for integrating multiple channels as part of a strategic marketing effort still rings strikingly true. As digital media channels continue to become more pervasive, we need to incorporate those touches along with off-line connections, to make solid, memorable brand…
DetailsDo you grab a bottle of wine off the shelf because you like the label? Or does a sleek graphic prompt you to try a new brand of shampoo? If so, youâre not alone. One-third of consumer product choices are based on packaging, according to research by The Paper Worker.  There is tremendous power…
DetailsIâve been in sales for more than 30 years, and Iâve found two distinct camps when it comes to a preference for working directly with a manufacturer or through a distributor. While direct manufacturers argue they have better control over quality and project management (than do distributors) because the job is managed in-house, I beg…
DetailsDigital advertising has hit its strideâand shows no signs of slowing down. As consumers, it feeds our desire for on-demand information; and as advertisers, digital channels deliver instant gratification through real-time feedback. Unlike the old days of launching campaigns and waiting on outcomes, modern digital advertising provides campaign tracking and results that help us to…
DetailsGiven the relentless pace of todayâs business world, many of us look to ingenious hacks or shortcuts to complete everyday tasks with greater efficiency. This post answers that charge: When you donât have time to collaborate with your marketing team and need to quickly create a presentation or post a new product promotion on social…
DetailsThe July 4th holiday is over and weâve got a few workdays left before the weekend: So, whoâs motivated to finish out the week strong? This throwback post by Bob Troop from August 2012 offers some advice for those of us who need some help staying focused during these carefree summer days⌠How can employees…
DetailsI was channel surfing last night and landed on ESPNâs 30 for 30 segment about basketball coach John Calipari. While Iâm not a Kentucky fan, I do respect coaches who connect with their players and help them realize their potential. Calipari is a master motivator with an incredible command of the game. That was my…
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