The debate has been raging since the rise of digital media: Which is more effective? Print or electronic? If you want people to understand and retain information, studies consistently show that it’s print. Yet on the other side of the aisle, some e-marketers argue that print is dead. The truth is, in this digital age,…
DetailsIt’s rare to find a company today that does it all. Outsourcing has become a business necessity—and as such, integrating supply chain management into everyday operations is vital to a strong bottom line. In a mature industry like ours, products have become commoditized. And I see that as a good thing: Serving our customers means providing…
DetailsIt used to be that when we picked up a magazine or newspaper, we actually had to read content to get the advertiser’s brand message. But that was then. Today, augmented reality (AR) has taken print to a 3D level: By immersing the user in a living, moving virtual world, AR has completely changed how…
DetailsIn this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to success. Promotional products are the ideal source for equilibrium in your marketing program because they make a brand impression offline. Think about it: How many logoed t-shirts do you…
DetailsWhen people think printing, they think Shamrock. Because Shamrock is an industrial printing resource, among our extensive marketing service offerings, some people make the assumption that we’ve got 3-D printers in our warehouses. But there is a misnomer about 3-D printing: It is a new (and expensive) technology that’s used for special applications. 3-D printers…
DetailsWe’re already at the end of January: So, how are you doing with those New Year’s resolutions? I’m still hearing people talk about reorganizing, streamlining, detoxing. But just how do you get there—how do you make those self-promises (or goals) stick? I contend that this year, I’m “making healthy a habit.” And that goes beyond the obvious…
DetailsTo be successful, every team needs to develop solid fundamentals, follow a smart playbook, employ a talented coaching staff—an all-star recruiting classes doesn’t hurt—and the free agent market is always a good source for adding talent… I could write an entire post using cheesy game-day references that link business and sport. But I won’t. The…
DetailsDuring this past month, the global Movember Foundation challenged men to grow mustaches to raise awareness about, and funds for, men’s health programs—particularly prostate cancer, testicular cancer and mental illness. I participated and went full-on no shave with a beard and moustache. Other than simplifying my morning routine, Movember has taught me a few important…
DetailsWhen we were kids, my mom made us finish all of the food on our plates—and as many of you can probably relate, she’d remind us that there were kids in the world who didn’t have anything to eat. Even so, we weren’t feeling so lucky to have broccoli sitting in front of us. Fast…
DetailsHave you ever Googled yourself? I have; and I’ve also run other test searches about myself. The amount of personal information, or data, that’s out there floating around in cyberspace is mind-boggling. And I know enough to know that the data I see, and have access to, is only a fraction of what exists. Data…
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