More experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessionsâŚlike travel over a new car; or concert tickets instead of designer shoes. Experiences matterânot only in everyday life, but also in marketing. The rise of experiential marketing gives todayâs mobile-driven consumers what they want:…
DetailsSummertime is non-stop busy. Barbeques, vacations, reunionsâthis is the time of year to enjoy and make memories. Itâs also a great time to do good for those in need. At Shamrock, our team organizes charitable giving and volunteer opportunities year-round. And we donât take the summer off. The recent and tragic losses of Kate Spade…
DetailsHow productive was your last team meeting? Workplace studies show that most of us arenât fully engaged during work meetings. On average, 91% of us daydream during meetings and 39% admit to falling asleep. Maybe thatâs because we have too many meetings on our calendars: Americans attend an average of 60+ meetings each month; and…
DetailsIf you market your products or services to consumers, thereâs a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.1 million Americans moving annuallyâthatâs 15.3 million householdsâthis consumer demographic offers great potential, as theyâre eager to establish relationships with businesses in their new neighborhoods.…
DetailsDigital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devicesâfunctionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach. A…
DetailsCollege graduation season is upon us. According to The National Center for Education Statistics (NCES), 1,830,000 students at the bachelor’s degree level will graduate as part of the Class of 2018. Thatâs a lot of job seekers, which translates to a lot of competition for available job openings. So as a new graduate, how do…
DetailsLast week I was watching a video from author and personal development coach Mel Robbins and was struck by a very simple lesson. The words we use make an impact on the people around us. They also have the power to change outcomes, influence moods, alter perspectivesâthe list goes on. In her video Robbins shares…
DetailsThereâs no such thing as TMI when it comes to doing business research. Today, weâve got access to data at our fingertips, and even on our wrists, about everything from market trends and industry performance, to products and services. When youâre looking at research from the sales perspective, it becomes a uniquely personal search. A…
DetailsIf youâre thinking that in todayâs digital age, direct mail marketing is dead, think again. Research shows that printed media resonates with consumers. 70% of Americans consider physical mail “more personal” than email (Experian Data Quality Group) 60% of ad mail recipients will visit the website if it is listed on the ad (Experian Data…
DetailsWhatâs your favorite color? I have twoâred and orange. Iâve always gravitated toward red and orange because itâs vibrant, energetic and just fun. Our personal perceptions and experiences play a big part in the feelings that we have about specific colors. Yet, there is science behind color theory. Studies show that color can persuade and…
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