Do your marketing efforts focus on new customersāor those loyal to your brand? The answer should be: both. When you consider that acquiring a new customer is āfive to 25 times more expensive than retaining an existing oneā (Harvard Business Review), it makes sense to focus on keeping the customers you have, happy. According to…
DetailsIt used to be that the quality of goods or services is what created a happy customer. But that was then. And this is the age of customer engagement: Today, customers want to feel appreciated, engaged and connected with their chosen brands. Consider these new statistics: 86% of buyers will pay more for a better…
DetailsIt feels good to do good. Most of us who donate our time to causes or organizations that are meaningful to us would likely agree: Volunteering allows us to give back, while rewarding ourselves in the process. Thereās research that supports those feel-good benefits: Itās been found that volunteering improves your health. According to a…
DetailsWith gift-giving season upon us, weāre passing along some great ideas from our customerās playbook: The following DIY gift blog is from Vitamix. While Shamrock has been working with Vitamix for years, weāre also product devotees (we have a Vitamix in our breakroom), so you can bet weāll be testing some of these creative recipes…
DetailsWith so much emphasis today on digital marketing, businesses might write off print as a viable channel for making solid brand connections with customersābut new statistics suggest otherwise: According to recent data, the tangible power of print still resonates: ā¢ 92% of 18 to 23-year-olds find it easier to read printed content than digital. (Oxford…
DetailsThe engaging power of video is captivating the social media stage. Live video (Facebook Live) and ephemeral (disappearing) content via Instagram Stories are two trends that are pushing video as an essential element of social media marketing.Ā And with good reasonāvideo makes powerful connections and starts a brand-centered conversation with your customers. When it comes to…
DetailsHarnessing the power of promotional products We just got our hands on the Promotional Products Association International (PPAI) 2017 Consumer Study. The results speak to the pervasive power of promotional products: The study found that 89% of consumers had received a promotional product within the past six monthsāand 8 in 10 of them researched the…
DetailsIf someone picked up your corporate brochure, scrolled through your website and looked at one of your ads, would they be able to readily identify your brand? If youāre not quite sure, then itās time to rethink your brandās graphic profile. Visual imagery is the window to your brand. Strong visual content tells your story…
DetailsIāve been with the same mobile provider for 20+ years; and Iāve used the same brand of soap for as long as I can remember. I guess itās fair to say Iām a brand loyalist. A recent article in Entrepreneur magazine addressed the issue of whether such brand loyalty is a dying trend. It cited…
DetailsHave you heard the expression, āEverything he/she touches turns to gold?ā Has it left you wondering: What is their secret sauce? The truth is, successful people choose to be different: Top 5% performers think differently, act differently, see themselves differently, and spend their time differently than those who donāt achieve at that high level. The…
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