When it comes to quickly and effectively delivering a brand message, there is power in video marketing. According to data from Brightcove, social video generates 1,200% more shares than text and images combined; and video drives a whopping 157% increase in organic traffic from search engines. Why is video important? At Shamrock, we see video…
DetailsIf you’re not paying attention to the influence of millennials, it’s time to sit up and take notice. The latest figures show that millennials are the largest generation in the workforce today at 53.5 million—and will account for 75% of the global workforce by 2025 (U.S. Bureau of Labor Statistics). Because this demographic will also…
DetailsThere’s no such a thing as TMI when it comes to doing business research. Today, we’ve got access to data at our fingertips, and even on our wrists, about everything from market trends and industry performance, to products and services. But when you’re looking at research from the sales perspective, it becomes a uniquely personal…
DetailsMost of us work hard to keep our promises and hit our goals. It’s that notion of deliberate follow-through that is the spark behind Shamrock’s new corporate theme: Commit To Big. As a Company, we’ve framed our charge. We are committed to working toward Big Ideas, Big Achievements and Big Results. The act of writing…
DetailsGiving back is one of Shamrock’s core values and a driving force in our culture. At this time of year we pause to reflect on the simple abundance in our lives that is sometimes taken for granted. This holiday season, as is tradition, our employees spread holiday cheer in a multitude of ways. Our Westlake…
DetailsHave you ever purchased a product because you liked the packaging? I’ve grabbed a bottle of wine just because I liked the label. Same is true with cookies. But I’m not alone: One-third of consumer product choices are based on packaging, according to research by The Paper Worker. There is tremendous power in packaging design:…
DetailsI’m proud to share that Shamrock has again been named to NorthCoast 99—an annual recognition program that counts us among the 99 greatest workplaces in Northeast Ohio. The Award is presented by the Employers Resource Council (ERC), which is the area’s leading organization dedicated to HR practices, programs and services. It’s an incredible honor for…
DetailsIs your business ready for the 2015 holiday shopping season? While many retailers already have their holiday marketing programs in motion, if you’re just jumping in now, it’s not too late: Retail marketing doesn’t need to be elaborate. But it does need to be smart. If mobile isn’t part of your marketing strategy, it should…
DetailsIf you were anywhere around Cleveland in early September, chances are you were seeing orange. Everywhere. Content Marketing Institute held its 5th annual Content Marketing World conference downtown, drawing more than 3,200 marketing professionals from all over the world. At Shamrock, we value the importance of Content Marketing; in fact, we brought in Institute founder Joe…
DetailsThis month I’m turning over my blog space to Shamrock’s Tim Berry who recently biked as part of “Team Rover” for The American Cancer Society’s 9th Annual Pan Ohio Hope Ride—a 4-day, 328-mile ride from Cleveland to Cincinnati. Tim’s effort is one that Shamrock’s Culture Club embraced by rallying support from our employees. Read…
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