Last week our guest blogger, Kasey Crabtree, talked about several reasons why B2C businesses should have a Facebook page. While Shamrock is primarily a B2B company, we’re also B2C. Actually, every B2B company is a little bit B2C. We’re all trying to reach our target customers — who are — consumers! We woo them, and,…
DetailsBlog Alert! — Bob has handed this week’s post over to a guest. Kasey Crabtree is our own social media expert, as well as one of our finest sales executives, with extra duties as Shamrock’s social media specialist. This year Kasey has the honor of being the City Lead Organizer for Cleveland’s Twestival 2011, a…
DetailsI have an entrepreneur’s admiration for Steve Jobs. Despite setbacks, despite illness, he is still among the most vivid and interesting entrepreneurs of our time. While Shamrock’s been around a lot longer than Job(s) (yeah, the pun’s intended), I believe that, if he had taken a slightly different path, Jobs could’ve worked here as an…
DetailsA person’s management style is driven by time, learning from others and what just feels right. When I became CEO at Shamrock I had already learned what I thought was my best management style. Then, it was based on books I’d read, people I’d learned from, and people I had talked with. Now, I’m not…
DetailsThere’s an old Mexican proverb that says, “One must learn how to lose before learning how to play.” If I hadn’t met Neil Bennett, the founder of Shamrock Companies, this proverb might have been nothing more to me than meaningless words. Neil taught me that losing was the first step in learning how to win…
DetailsZig Ziglar (http://en.wikipedia.org/wiki/Zig_Ziglar) is one of the best salesmen our world has ever known. He’s quoted often, but one of his quotes sticks with me as I go about each business day. Ziglar often said, “Rules are important, but example is the great stimulus.” I learned that observing by example is among the greatest teachers…
DetailsThere have been days when I’ve wanted to chuck everything, call in sick, and play a slow round of 18 holes with just a flock of fairway birds cheering me on. And I’ll admit, sometimes I’ve given in to this wishful thinking, and it helped me recharge my workday batteries. But, if I did this…
DetailsWhen I took Psych 101 in college I was fascinated with the id, ego, and superego. Long story short: id doesn’t care about reality and is there for our pleasure; the ego’s job is to meet the needs of the id, while taking into consideration the reality of the situation. So, why am I telling…
DetailsWhen I started my career, I worked for a very successful entrepreneur who always enjoyed the social side of the business. He would throw an office party to share success with the group and show his feelings of appreciation for his employees. One thing he said to me, though, struck me as a little off…
DetailsActually, we could substitute the word Business for Golf, and the same would hold true. Others, more witty than I have been drawing comparisons between golf and business for years. That’s because golf is a unique sport with an almost mystical ability to let us observe a person’s integrity, decision making abilities, mental fortitude, honesty,…
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