The gifts are piled high under our Shamrock Giving Tree. This is an annual event that gives all of us here the opportunity to spread some holiday cheer and help those in need right here in our community. For me, this tree is a reflection of who are as a Company: Our Shamrock family is incredibly…
DetailsThis is the time of year when many of us pause to reflect about the people and the blessings in our lives for which we’re most thankful. For me, this process is leading not only to discoveries—it’s also prompting action. #1. I’m thankful for my health. This month the global Movember Foundation challenged men to…
DetailsLast week my blog focused on tips for running a productive business meeting. As I was writing, my mind naturally transitioned from internal meetings to sales calls: At its core, Shamrock is a sales organization. And because I spent years as a straight-commission sales rep, I have some experience regarding what works to set the…
DetailsWorkplace studies show that most of us aren’t fully engaged during work meetings. On average, 91% of us daydream during meetings and a surprising 39% admit to falling asleep. Maybe that’s because we have too many meetings on our calendars: Americans attend an average of 60+ meetings each month; and with half of every meeting…
DetailsLike a great TV commercial that I actually enjoy viewing over and over again, I’m always impressed by a creative email subject line—one that grabs my attention and makes me click and open. In the marketing business, that’s pure gold: The ability to connect with your audience and prompt the desired response. Email is a…
DetailsMy brother the golf pro will tell you that my swing could use better follow through, which is true. But as a Company, I’m feeling pretty excited about where Shamrock is headed in following our new path. In my July blog I talked about Shamrock’s Commit To Big program—the Big Ideas that we’ve outlined as…
DetailsA few months ago I blogged about Shamrock’s new Commit to Big program—our corporate navigator of sorts, through which our team has committed to working toward “Big Ideas, Big Achievements and Big Results.” The first step in the program was our executive team’s charge to formulate and post its commitments on our wall. We’ve done…
DetailsIt’s great to be a Cleveland sports fan. Our Cavs made history this week as NBA Champions and the Indians are leading the AL Central. For those of us who have grown up here, this is the moment we’ve dreamed of. And it’s just as sweet as we’ve always imagined it would be. Cleveland is…
DetailsWhen it comes to quickly and effectively delivering a brand message, there is power in video marketing. According to data from Brightcove, social video generates 1,200% more shares than text and images combined; and video drives a whopping 157% increase in organic traffic from search engines. Why is video important? At Shamrock, we see video…
DetailsIf you’re not paying attention to the influence of millennials, it’s time to sit up and take notice. The latest figures show that millennials are the largest generation in the workforce today at 53.5 million—and will account for 75% of the global workforce by 2025 (U.S. Bureau of Labor Statistics). Because this demographic will also…
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