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Happy Thanksgiving from all of us at The Shamrock Companies.
3 Key Strategies for Succeeding at Marketing on Mobile
With the explosion of the mobile market this decade, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, Mary Meeker’s 2018 internet trends report shows that more than half of the 5.9 hours that people spend on the internet each day is through mobile…
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Marketing Success On Pinterest: Lessons from 5 Leading Brands
With more than 150 million active users, Pinterest has become the go-to resource for everything from recipes and makeup tutorials, to furniture refinishing and tattoo designs. Pinterest positions itself as the world’s catalog of ideas—but it’s also a prime channel for brand marketing: In a recent survey, 93% of pinners said they use Pinterest to…
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7 Tips for Productive Client Sales Meetings
According to a recent report by Industry Week, Americans attend more than 25 million meetings each day. And we waste approximately $37 billion on unproductive meetings annually. The reality is that client sales meetings are essential; and when approached with thorough planning and preparation, they can be incredibly productive. I spent years as a straight-commission…
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The Value of Your Time
As the adage goes, Time Is Money. So then, ask yourself: Am I spending it wisely? I’ve found that, in some instances, it’s worth the effort to invest your time… Sometimes I drive to Costco to buy steaks. While it’s further away from home than the supermarket, the quality and price is much better, so…
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Tips for Marketing to Millennials in 2018
Times are changing. The latest Pew Research figures show that by 2019, at 73 million, millennials will overtake baby boomers in population, becoming America’s largest adult generation. Loosely defined as those between ages 21 and 34, millennials are a unique demographic that have come of age in the digital era. So, what does that mean…
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What You Need To Know About Marketing to Baby Boomers in 2018
The claim that 50 is the new 40 might not be too far-fetched. Medical technology and improved nutrition have extended our lifetimes, with many baby boomers (age 54 to 72) living healthier and more active lives than generations before them. But, while today’s seniors may be more vital, there is still a misconception that boomers…
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Why human interaction is good for your business
Do you remember when you got lost on a road trip and had to pull out a map to get yourself back on track? No voice-assist GPS. No recalculating. Even as a Waze user, I’m confident that need be, I could find my way using map-reading skills. Without digital tools, I could still get there. But…
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5 Tips for Selecting Executive Gifts Your Customers Actually Want
It’s the thought that counts. That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts. Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Now is the time to start…
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6 Reasons to Put Marketing Asset Management on Your Radar
We live in the instant-gratification age. Whether we’re tracking a package or running a meeting, we expect instant status updates. When managing marketing assets and inventory, such real-time updates are not only convenient, they can help you run your business with greater productivity, increased brand control and at a cost savings. As businesses grow, diversify,…
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