When Alabama was down at the half during the 2018 College Football Playoff National Championship game, Nick Saban made a change. None of us knows how long Saban pondered the thought, but the fact is that the Crimson Tide came out in the second half with a new quarterback—and a new attitude. University of Alabama…
DetailsConsistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. It’s a struggle that I’ve helped many clients manage. At Shamrock, we help companies manage their brands—and their marketing budgets—using a smart co-op marketing platform. Whether a company…
DetailsWhether your business is selling widgets or creative ideas, you must make sales to drive revenue. And if you’re selling, then you’re also pitching to potential customers. I’ve been in sales for more than 20 years and have learned a few things along the way that are worth sharing: The most important part of your…
DetailsIt’s no surprise that in today’s mobile world, incorporating video in your marketing program is essential to making brand connections with your customers. MarketingProfs today released an infographic that sums up the state of video marketing, capturing the latest data about video and trends to watch in 2018. Here are a few highlights: • Video…
DetailsWhile we’re all fast at work keeping up with today’s click-through, digital-driven pace, the print industry is experiencing a quiet revival. Perhaps that resurgence is because of its perceived value: A tangible printed piece like a brochure (or ad, or sign…) makes a memorable brand connection with an audience while offering a shelf life that…
DetailsThe industry magazine Print + Promo released its annual rankings recognizing the highest-performing distributors based on print sales for fiscal year 2017—and The Shamrock Companies came in at #11. Here’s an excerpt from the Print + Promo website: “The list, which serves as a barometer for industry health, offers insight into how external factors, like…
DetailsIt’s time for a new beginning, to embark on the journey of a new year filled with opportunities. Whether you’re a person who makes New Year’s resolutions or sets performance goals for yourself and/or your business, it’s nice to have some extra motivation and guidance to help you stay the course. We found a list…
DetailsAt Shamrock, we’re closing out 2017 in much the same way that we embraced the new year: With humility. In a year where politics dominated the headlines—and divided people—we focused on the things that brought us closer together: Doing good. We are fortunate at Shamrock to have a strong community involvement effort that is led…
DetailsDo you read nutritional food labels? I do. And according to a survey by the Food and Drug Administration, I’m not alone: Half of all adults read the nutrition facts label “always” or “most of the time,” according to the latest FDA Health and Diet Survey. There is a packaging trend that tracks with that…
DetailsI’m a big believer in the power of planning. It’s that time of year again when many of us look back at our progress over the past 12 months, reassess our path, and develop a plan for making the most of the year ahead. A recent article in Inc. magazine by Aha! CEO Brian de…
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