A successful special event takes more than an engaging program and an open bar, it requires strategic marketing to drive attendance at, and create a buzz surrounding, the event experience. Following is an essential event marketing checklist to keep the effort on track: Why/Who? Consider these questions first: Why and to whom are you marketing…
DetailsKnow your audience: It’s the key to every successful marketing effort. In the higher education market, when a campaign is aimed at students, there is one essential link that connects with them above all others: Their cell phones. A recent study from Baylor University found that female college students spend an average of 10 hours…
DetailsDare To Be Different—and Outwork Your Competition In the world of marketing, it often feels as if everyone is trying to sell something. Everyone wants to be the person to deliver the latest and greatest products and services to the masses. But if we are all climbing the same mountain at the same time, how…
DetailsIt feels good to be in control—or at least, to have a handle on things within your reach. But that kind of security isn’t always in the cards. If you or someone you love has been diagnosed with cancer, then you get it: A cancer diagnosis is a line-drive foul ball that you didn’t see…
DetailsIf you’re lucky enough to be Irish, then you’re lucky enough. That’s how I felt growing up in an Irish family—and as an adult, I feel equally as proud to be part of an organization that shares a bit of that heritage. I get the question often: How did Shamrock get its name? So today,…
DetailsIt’s the thought that counts: That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts: Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. The “Gold Watch” gift is rare…
DetailsI was driving home from a business meeting when I received a random text from my son, who at the time, was a sophomore at the University of Arizona. He asked, “Dad, what are the top 5 life lessons you have learned?” With the help of voice to text technology, I responded immediately: YOU GET…
DetailsThe steady decline in print newspaper circulation and the increase in digital media ad sales, confirm that more of us are turning to TV, online, and social media channels for everyday news and information. I know I do. And because of the speed of digital delivery, I often find myself shoveling in data and information…
DetailsFrom 84 Lumber’s “The Entire Journey” In as much as the Super Bowl has become an American tradition, so has the sport of watching and rating the commercials. Today, consumers are more savvy and aware of the money spent to produce the spots and the cost to run them ($5 million for a 30-second spot…
Details“Your customers are only satisfied because their expectations are so low and because no one else is doing better… Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.” That’s the premise behind Ken Blanchard’s revolutionary approach to customer service. Customer feedback is gold.…
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