Do I have your attention? If I do, it won’t be for long. According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where a strong call…
DetailsIn the midst of our crazy new normal created by COVID-19, we’re seeing examples of creative connectivity everywhere. Kids holding signs outside nursing home windows to show love for residents inside, community dance parties on apartment balconies, teachers leaving board games at their students’ doorsteps to encourage family fun during lock down. In times like…
DetailsOver the past few weeks, pretty much everything has changed about the way we work in America. With social distancing and even lockdown in effect in cities nationwide due to the pandemic, many of us are tasked with working from home—some of us, for the first time ever. So, how do we get through it?…
DetailsVoice-based assistants have transformed the way we live. And now more than ever—as we practice social distancing and work remotely in light of public health concerns—there will be even greater dependence on the technology for managing everyday tasks like ordering groceries or connecting with colleagues. Beyond our current situation in the United States, the use…
DetailsMost of us would agree that pure talent doesn’t always win: The smartest kid in class doesn’t necessarily grow up to be the most successful in business. The athlete with incredible natural ability might not make the big play in a pressure situation. The sales rep with perfectly polished presentation skills might not be the…
DetailsHowBy now, we all know that doing good is good for business. Most of us would agree that we want to feel good not only about that work that we do, but also about the company we work for. Today, employees want to work for companies that share their values. According to a Deloitte study,…
DetailsAs marketers, we’ve focused on Millennials a lot over the past few years. But it’s about time we pay attention to the next in line: Generation Z, or Gen Z, is fast becoming a force, with their spending power currently valued at $44 billion and growing (Forbes). Born between 1997 and 2010, Gen Zers now…
DetailsWhen you’re tasked with making lasting brand impressions, adding the right promotional products to your marketing mix is a must. Trending promotional products and apparel pack major branding punch. 90% of people who receive a promotional product say they remember the branding when encountering it again (PPAI). And when you consider the shelf life of…
DetailsLife is full of challenges. Most of us have faced adversity at some point in our lives. And while some of us show strength and resolve during tough times, others melt under the pressure. How do you handle difficult times in your life? The way you respond—and the resulting outcome—is within your control. Based on…
DetailsSometimes all I need is a little push to make a purchase. I’m needing a new eyeliner, and then almost on cue—a Bobbi Brown how-to video pops up on my Instagram feed. I watch the video showing the product application (Bobbi makes it look easy). Then I click the link, add the liner to my…
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